A$382.24 – A$2,773.09

Introduction to Email Marketing

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Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

With real life case studies, you’ll be shown the way to excellence in email marketing, not just for the short term but for the long term.

If you’re not sure where to start with email marketing or what to do with an existing subscriber list, our Introduction to Email Marketing course will heighten your marketing campaigns.

Not only covering the basics, you’ll be thrust into the profitable world of designing your templates, setting up subscriber lists, reporting and assessing performance and uncovering tricks and tips.

Plus, we’ll demonstrate a recent Adelaide case study that saw new clients and over $5000 income generated in one year from just eighty subscribers.

This course will cover:

  • benefits of email marketing as part of your digital marketing strategy
  • best practices for creating and sending email campaigns
  • Australia's Privacy Legislation, anti spam requirements and email etiquette
  • hints and tips on how to get started with your first email
  • a real life case study of subject lines
  • creating an email in MailChimp
  • discussing effective ways to build your email list and grow subscribers
  • segmentation, what data to collect and how
  • uploading subscriber data and matching fields
  • campaign report metrics, with a focus on open and click through rates.

Please note: this course focuses on email marketing best practices in general, regardless of email marketing system being used, however most demonstrations and examples provided will use MailChimp. We will ask what email marketing system you use during the online registration process, and if possible, cover it during the session.

Course objectives:

  • to provide practical skills in how to get started with your email marketing
  • to understand the do’s and don’ts for good email communication
  • to provide confidence to kickstart or re-energise business sales or membership engagement

This course is for:

  • business owners
  • marketers
  • freelancers and consultants
  • volunteers managing their member and supporter lists.

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

Prerequisites:

  • working knowledge of Excel or similar spreadsheet software
  • an existing account with an email marketing system (we will ask which one during the online registration process)

Please note: while an existing email marketing system account is suggested, this course can be taken theoretically for people planning to make more use of email marketing and wanting to know what's involved before they start.

Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

About your email marketing trainer:

Fiona Blinco – from DIY Digital.

As a specialist small business and sole trader online marketer, Fiona Blinco has a wealth of knowledge that she is ready to share for those who want to upgrade their online marketing prowess.

Her obvious passion lies with keeping customers loyal whilst discovering new ones via a savvy online presence.

She’ll help participants uncover the transformative ways of using databases and segmentation and other email marketing platforms out there to create and sustain, not just regular, but effective communication.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3+ courses: $300 + BF + GST (per course)

For multiple course bookings, you can contact us to enquire about payment plan options.

Do more than just hit send!

View full terms and conditions here.

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Date and Time

Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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