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General Assembly London

Introduction to Digital Marketing

General Assembly London

Monday, February 3, 2014 from 7:45 PM to 11:00 PM (GMT)

London, United Kingdom

Introduction to Digital Marketing

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Ticket Type Sales End Price Fee Quantity
Early Bird Ended £25.00 £1.28
Regular Ticket Ended £30.00 £1.40

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Event Details

INTRODUCTION TO DIGITAL MARKETING

Introduction to Digital Marketing

3

Monday, 3 February
7:45 – 9:15 pm

 

ABOUT THIS CLASS

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital—from retail to brands and agencies.

This class will cover the fundamentals of digital marketing, and introduce you to the key channels, concepts and metrics. Learn the available marketing platforms and tactics for tracking and optimizing campaigns, grasp online marketing basics, and get your head around the technical jargon to determine how and where your business fits into the digital world.

TAKEAWAYS

  • Digital marketing techniques—from search engine marketing, to affiliate marketing and community outreach
  • Marketing principles: how to test, optimize, refine, repeat CPC, CPM, CPA, CTR. Plus, how to measure these metrics and what they mean for your business
  • The targeting opportunities on various search and social channels
  • The tools at your disposal to run effective digital marketing campaigns

PREREQS & PREPARATION

None - this class is meant to be an introductory survey lecture of the field.

ABOUT THE INSTRUCTOR

Howard Kingston Photo

Co-founder, CEO,
Future Ad Labs

Howard's last role was Head of Marketing at a social gaming startup which he helped launch and grow to 6 million users in under a year. He is now CEO & Co-founder of Future Ad Labs, a venture backed advertising startup. He has over 10 years senior marketing experience, writes for the Huffington Post & StartupRemarkable.com, and helps run StartupWeekends. He loves startups, marketing and cake.


REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Introduction to Digital Marketing? Contact General Assembly London

When & Where



General Assembly Campus
9 Back Hill
London
EC1R 5EN

United Kingdom

Monday, February 3, 2014 from 7:45 PM to 11:00 PM (GMT)


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Organizer

General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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