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Introduction to Business Development: The Art of Selling

General Assembly

Tuesday, January 8, 2013 at 6:00 PM - Tuesday, January 29, 2013 at 9:00 PM (EST)

New York, NY

Ticket Information

Ticket Type Sales End Price Fee Quantity
Full Series Ended $199.00 $10.94
Full Series - Early Ended $150.00 $8.49

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Event Details

Introduction to Business Development: The Art of Selling
Session I - Tuesday, January 8th from 6:00 - 8:30 pm
Session II - Tuesday, January 15th from 6:00-8:30pm
Session III - Tuesday, January 22nd from 6:00-8:00pm
Session IV - Tuesday, January 29th from 6:00-9:00pm
Keith Cutler, Principal, KC Marketing Group

Learning how to most effectively sell both your product and yourself is a key component in growing a successful business. This four-part workshop series provides a detailed understanding of the sales process, from identifying your audience and making key customer connections, to creating effective presentations and nailing the pitch. Students will come away with valuable sales and networking techniques, as well as a Short Form, Elevator Pitch, and Sales Presentation.

Session I - Introduction to Selling, Targeting, and Connecting (1/8)

  • Identifying your ideal customer
  • Building a business development pipeline
  • Crafting the proper message for connecting to your audience


Session II - Networking, Pitching, and Closing (1/15)

  • Developing a productive network strategy, style, and tools for creating the right pitch
  • How to effectively negotiate and close


Session III - Special Deals, Partnerships, and Run-Throughs (1/22)

  • Understanding of different promotion types
  • Utilizing marketing and sponsorship for special events
  • Developing strategic partnerships


Session IV - Final Presentations/Networking Event(1/29)

  • Student presentations with critique from panel comprised of real-world Business Development/Marketing/Media/Adv-PR executives


Prerequisites: A great desire to sell, an open mind, and the ultimate can-do attitude (a great smile won’t hurt you either)

Preparation: None

Keith Cutler is a senior-level sports and entertainment marketing, media and sponsorship executive with 25+ years experience working with Fortune 100 companies and their agencies to build brand awareness, strategically grow market share, successfully launch new products and create profitable brand extensions through unique marketing platforms, multi-media advertising campaigns, high-profile sponsorships and special events. Cutler has a thorough insider’s knowledge of media companies with past stints as Director, Sports & Event Marketing at USA TODAY and Publisher/USA TODAY Baseball Weekly; Executive Vice President/Sports Sales & Marketing at Turner Broadcasting; Sr. Vice President/Sales & Business Development at CBS Television Stations Digital Media Group, and is also very well connected with professional/ amateur sports leagues, teams, venues, properties, athlete/celebrities and their major sponsor partners.

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Questions? Check out our FAQs.

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.

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Have questions about Introduction to Business Development: The Art of Selling? Contact General Assembly

When & Where



General Assembly West
10 E. 21st St
4th Floor
New York, NY 10010

Tuesday, January 8, 2013 at 6:00 PM - Tuesday, January 29, 2013 at 9:00 PM (EST)


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Organizer

General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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