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Introduction to BRIEF - Art of the Elevator Speech


Friday, August 23, 2013 from 8:30 AM to 4:00 PM (CDT)

Introduction to BRIEF - Art of the Elevator Speech

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Ticket Type Sales End Price Fee Quantity
Intro to BRIEF - Art of the Elevator Speech Ended $595.00 $0.00

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We live in an information-loaded, hyper-busy economy. And the brutal reality is this: we are failing to be clear and concise in moments that matter the most. The consequences are detriminetal – wasted time and resources, decisions made in confusion, worthy ideas rejected, people sent off in wrong directions, done deals that stall. 

This has to stop. For businesses to succeed, we must embrace the notion that less is more. We must recognize that brevity is a skill and a discipline. And we must become masters of it. 

There is no middle ground. You are either brief or you’re drowning. 

The Intro to BRIEF – Art of the Elevator Speech course will start you on the path to fluency to being BRIEF. Originally developed for the U.S. Special Operations Command, BRIEF is a methodology and mindset that was created to help elite members of our military explain the most complex of missions within minutes.  

It now is available for other top professionals who recognize the same need for brevity. You may be: 

  • The executive who has more meetings to attend and decisions to make than is humanly possible
  • The HR VP who is navigating their company through change management issues
  • The account director who is juggling client and team expectations against accelerating deadlines
  • The communications team who is steering the company’s brand through good and bad news
  • The sales manager who knows his products and services are valuable but can’t “get in the door”
  • The entrepreneur who is heavy on passion and vision but fuzzy on how to engage potential customers and investors   
Have questions about Introduction to BRIEF - Art of the Elevator Speech? Contact The BRIEF Lab

When & Where


Friday, August 23, 2013 from 8:30 AM to 4:00 PM (CDT)

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The BRIEF Lab is a specialty institute that develops lean communicators. It was founded to help professionals develop the discipline and decisiveness to be clear and concise when sharing vital information. As organizations explore new ways to connect with others, there is a heightened expectation for them to be succinct in all they say.

Our immediate aim is to:

  • Boldly state that you, your ideas, and initiatives will not succeed at the level they deserve unless you master brevity
  • Set a non-negotiable standard of executives and those that want to play at a higher level – it’s how they operate and what they expect
  • Create an immediate shift in accountability

The BRIEF Lab offers a variety of workshops, courses, online resources and certification programs that are ideal for senior executives to aspiring leaders. What’s more, we help all of them master how to crystallize what’s complex, condense it to its essence and communicate it quickly and clearly.

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