Introduction to Behaviour Change in Health - The CopyCat Bootcamp
Join us for a virtual bootcamp where we'll dive into the basics of behaviour change using social norms so you can build trust and empathy.
Date and time
Location
Online
Refund Policy
Lineup
Agenda
12:00 PM - 12:45 PM
Introduction to behavioural science - through the lens of social norms.
12:45 PM - 1:30 PM
How to Map the Flock to understand health decisions - Social Mapping Activity
1:30 PM - 2:00 PM
How to use social norms in strategy esp. when you have no time or budget
About this event
- Event lasts 2 hours
Want to get started in behaviour change but don’t know where to begin?
CopyCats Bootcamp is the fastest, easiest way to start using behavioural science in your health comms, marketing and public health work.
In just 2 hours, you’ll learn how social norms shape real-world decisions around smoking, vaping, sexual health and obesity. Because people don’t act on facts - they follow what feels normal. This is your shortcut to real insight, real empathy, and real results.
Why attend?
Trust is low and misinformation is loud. Understanding your audience is now a non-neogitoable. Building trust is an essential part of our roles and social norms will show you how to do this. messages are too often ignored - not be cause they lack importance but because they miss the mark. This is where social norms can help you.
Over 500 pros have been through our Bootcamp training and a top feedback is how easy it is to get lost in Frameworks.
Social norms is a way to get started taking a behaviour change approach but not getting lost in the frameworks. But we will show you where they fit in frameworks such as COM-B and The Theory of Planned Behaviour.
Lack of budget and time is the second most common complaint.
I dont have time or money to do market research but I do want to understand my audience. Once you have this Toolkit and have been through the learning you will be able to run your own mini research and feel confident that you can take a behaviour change approach quickly and in a way that doesn't increase health inequalities.
Frequently asked questions
Social Norms are an integral part of most behaviour change frameworks - but the social norms part is often overlooked or swept aside. This introduction will be enough so that you can get started with confidence.
The packs are shared on the day - on the 19th August 2025.
This is a training event. You are invited to turn your cameras on and bring a work challenge you can actively work on.
This training is powered by Hidden Voices Heard. It is our mission to reduce health inequalities and people using social norms is a huge way to do that. This science can help us improve lives for everyone. It is priced low to ensure accessibility. (The Accelerator Programme costs just under £3000)
CopyCats is a purrfect fit with the Bootcamp. During this one-day intensive there is simply no time to go this deep. If you have attended the training already this will be a great refresher with practical resources not previously shared.