Intro to Product Management
Saturday, July 20th from 1 pm - 4 pm
Michael Jacobs, CEO, Dreamware
Learn how to work with designers and developers to successfully build and launch bankable digital products. In this hands-on wokrshop, we introduce you to the key product management concepts. Learn how to analyze the market, identify distribution channels as well as your customers and/or users, flesh out your ideas, and validate assumptions.
Whether you're considering a career in product management or launching your own digital product, you will need to draw on a diverse range of skills to determine viability, develop traction and to plan out a roadmap to longterm product success.
A good attitude and willingness to collaborate in a hands-on workshop.
About the Instructor:
Michael Jacobs is a third generation product guy. His grandfather worked on the space shuttle and his father shipped twelve IBM mainframe products. Michael is a founder and head of product at DreamWare. Michael has been an instructor and class facilitator at the University of Arizona and UC Berkeley as well as a counterintelligence analyst at the FBI.
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