Instructors: Cosmo Grill
Location: Tekserve (23rd Street and 6th Ave)
Price: Free admission, beer and snacks sponsored by Tekserve
How do the most successful brands tap into neuroscience to influence consumer behavior? Growth strategist Cosmo Grill breaks it down for us with TED-style talk about neuromarketing. They will distill tons of research and case studies for the audience and share neuromarketing techniques that you can apply right away to your own business or project.
What exactly will we cover?
We will look at why some of the most successful marketers are relying on Neuromarketing to drive signups, socials shares and ultimately, sales.
Then, we'll review scientifically proven and real-life tested neuromarketing techniques to optimize conversion and marketing outcomes. We will look beyond the product features, benefits, and logical arguments commonly used in digital marketing, and shift our perspective to appeal to the consumer’s decision-making that’s driven by non-conscious processes.
What you'll leave with:
- Actionable neuromarketing techniques to improve conversion rate
- Ideas for optimized calls to action (CTAs) and checkout flows
- Case studies for campaigns that applied published marketing research with fMRI, EEG, Biometrics and eye tracking devices