Free

Intro to Lean Start-up and the Business Model Canvas

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101 N Park St

101 North Park Street

Traverse City, MI 49684

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Discover if a proposed business model is viable

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Led by Mary Raber, Professor of Practice, Assistant Dean for Academic Programs & co-Director Innovation Center for Entrepreneurship at MTU

In this workshop we will explore the Lean Startup method for developing businesses and products. The goal of Lean Startup is to shorten product development cycles and rapidly discover if a proposed business model is viable through a process of business-hypothesis-driven experimentation, iterative prototype development and customer validated learning. The ultimate goal is to reduce market risks and minimize the need for large amounts of initial project funding and expensive product launches and failures.

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Date and Time

Location

101 N Park St

101 North Park Street

Traverse City, MI 49684

View Map

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