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Intro to Google Analytics (Online Class)

General Assembly

Wednesday, March 20, 2013 from 2:00 PM to 3:00 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Livestream Ended $20.00 $1.99
Livestream + Video Recording Ended $45.00 $3.24

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Event Details

Introduction to Google Analytics
March 20th at 2pm EDT
Matt and Katie Iles, Co-Founders of Nine Lines

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Student Takeaways:

  • Learn the basic setup, navigation, and interface of Google Analytics.
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics.
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions.
  • Create custom segments, goals, URLs, and dashboards.
  • Create automated alerts and scheduled reports.
  • Learn to identify exceptions and surface actionable insights.
  • Export data for further analysis in Excel.
  • Design useful charts for sharing with colleagues or clients.


Prerequisites:
It would be useful to have a basic understanding of Excel and Powerpoint, but we will cover these in class as well.


Instructor Bio:
Matt and Katie Iles are the co-founders of Nine Lines. Nine Lines is New York's most-trusted lifestyle ecommerce agency. We are a creatively minded, data driven agency that helps our clients earn more online. You can think of us as a mashup of business analytics, user experience, and digital strategy. We’re currently developing an analytics app that will bring ecommerce professionals closer to their business than ever before.

 Check out some of our past livestreams at gumroad.com/generalassembly

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When

Wednesday, March 20, 2013 from 2:00 PM to 3:00 PM (EDT)


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Organizer

General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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