Intro to Google Analytics (Online Class)
Wednesday, March 20, 2013 from 2:00 PM to 3:00 PM (EDT)
Introduction to Google Analytics
March 20th at 2pm EDT
Matt and Katie Iles, Co-Founders of Nine Lines
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.
It would be useful to have a basic understanding of Excel and Powerpoint, but we will cover these in class as well.
Matt and Katie Iles are the co-founders of Nine Lines. Nine Lines is New York's most-trusted lifestyle ecommerce agency. We are a creatively minded, data driven agency that helps our clients earn more online. You can think of us as a mashup of business analytics, user experience, and digital strategy. We’re currently developing an analytics app that will bring ecommerce professionals closer to their business than ever before.
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