Free

Intro to Digital Marketing & Advertising 101 (for Existing In-Market Small,...

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Location

Chicago City Hall

121 N. LaSalle St.

Chicago, Illinois 60602

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Event description

Description

You’re invited to participate in the Google Digital Coaches Chicago, brought to you by Birk Creative in partnership with Accelerate with Google and the Google Digital Coaches Program.

DIGITAL MARKETING & ADVERTISING 101

Receive guidance on improving your business web presence, design your first online ad, social media recommendations, the importance of branding, your unique selling proposition, eligible businesses learn how to get listed on Google Maps to get a virtual "billboard."

A laptop or smart mobile device is required to get the most out of this interactive experience.

Some of the things you will learn to help you with your business marketing will include:

  • How and why to use social media

  • Gaining the confidence to use your voice for your business

  • How to find the perfect customer online

  • How to help a customer find your business online

  • Do I really need a website? And, what is Google Analytics (basic info)?

  • Learn about new digital tools that are fresh, free or inexpensive

  • How to grow your online reputation and digital footprint with your potential customer

  • How To Write A Basic Ad Headline

  • Set up you first online ad

Location: City of Chicago, City Hall, Business and Consumer Protection Division | 121 N. LaSalle St., 60602

FAQs

Who should attend?

Business owners or entrepreneurs that have an existing in-market small, mid-size or sole proprietor business, with a live website. Workshop is free and open to the public.

What should I bring into the event?

Smart phone, tablet or laptop is required to get the most of our this experience; a notepad and a pen/pencil.

What are my transportation/parking options for getting to and from the event?

Metered street parking, CTA transit (bus/train) directly to City Hall, Pay parking garages everywhere.

Do I have to bring my printed ticket to the event?

No.

Is my registration fee or ticket transferrable?

Yes, free and transferable. But attendee will be required to input your name and email to gain entry.

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Date and Time

Location

Chicago City Hall

121 N. LaSalle St.

Chicago, Illinois 60602

View Map

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