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Intersection WWDC

Intersection WWDC

Wednesday, June 13, 2012 from 4:00 PM to 9:00 PM (PDT)

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Regular Ticket Ended Free $0.00

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Event Details


"The reason Apple can create products like the iPad is that we've always tried to be at the intersection of technology and the liberal arts." 

"Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place."

      - Steve Jobs


The Event

Intersection is a new kind of WWDC event that is more like a mini conference. It was created to help give bay area locals and others who did not get WWDC tickets an excellent experience outside of the conference. 

Come enjoy three talks from developers with extraordinary experiences at the intersection of technology and liberal arts. Talks will be followed by food and drinks until 9PM. With or without a WWDC ticket, we invite you to add this unique event to your week. 

Information on all of the speakers and talks is included below.





4:00PM - Doors

4:30PM - Scott Sona Snibbe

5:15PM - Michael Simmons

6:15PM - Mike Lee

Food & drinks until 9:00PM


Speaker Information

Scott Sona Snibbe


Scott Snibbe is a media artist, filmmaker, and entrepreneur. Whether on mobile devices or in public spaces, his work spurs people to participate socially, emotionally, and physically. His creations are strongly influenced by cinema: particularly animation and surrealist film; and often mix live and filmed performances with real-time interaction. Snibbe’s artwork is in the permanent collections of the Whitney Museum of American Art (New York) and The Museum of Modern Art (New York); and has been shown in several hundred solo and group exhibitions worldwide, including a solo retrospective at the Institute of Contemporary Arts in London. His large-scale interactive projects have been incorporated into concert tours, Olympics, science museums, airports, and other major public spaces and events, and he has collaborated on interactive projects with musicians and filmmakers including Björk and James Cameron.


Talk - "Interactive Music" - 4:30PM

Scott will be speaking about his experiences in interactive art and specifically about creating interactive music. Scott was one of the first interactive artists to create art on the iPad with his app "Gravilux" and has since released many artistic explorations including "Motionphone" and "Oscilloscoop." His work on Bjork's app "Biophilia" which accompanied her most recent album will be the focus of the talk. 



Michael Simmons


Michael Simmons is co-founder of Flexibits, a Mac and iOS software developer. A veteran Apple guy, Michael has been marketing, business developing, and product managing Apple-related wares for over 15 years. He’s worked at Apple, Prosoft Engineering, Ambrosia Software and Cultured Code, helping to launch, market, and maintain many successful apps. With expertise in business development and a strong passion for app design and development, Michael has the vision and experience of how an app's design and marketing need to work together to create the most successful and effective products. He also likes to talk. A lot. Which is a good thing, because he has a great amount of success and experience he wants to share.


Talk - "Making Great Apps" - 5:15PM 

Your app idea is important, but it's only the beginning. You'll also need a quality development and a launch plan. Learn how to manage, execute, market and sell your app beyond the usual details. Features, design, UI, UX, price, messaging and even the app's name all play a major role in your app's success. We'll take a close look at the things you should do and, of course, the things you shouldn't do. We'll also question your app's finer details, such as marketing, design, product features, and even pricing.

The important questions will be asked, helping you formulate the answers necessary to give your app the best chance for success. A solid plan provides a solid foundation, and with a solid foundation, your app will have a greater chance of success.



Mike Lee


Legendary product engineer and World's Toughest Programmer Mike Lee (@bmf) has worked on apps for Alaska Airlines, Delicious Monster, Tapulous, United Lemur, Apple, and Nextive, producing such hits as Delicious Library, Tap Tap Revenge, Obama '08, and Apple's Mobile Store. His goal is to save Madagascar, his blog is at, and he has the world's largest collection of plush prosimians. Mike lives in Appsterdam, the world capital of app development.


Talk - "What Would Steve Jobs Do?" - 6:15PM

Many have sought to understand the mind of Steve Jobs, but few have gone through the effort of working at Apple, taking entheogenic drugs, or stalking Joan Baez. Mike Lee has done at least two of those things.

Join the World's Toughest Programmer for an inspiring and poignant exploration of who Steve Jobs was—not just how he was, but why. We'll watch archival footage of and about the man himself, and we'll ask the hard questions that other biographers have not.

We'll learn about the effects of chronic, long-term sleep deprivation on the brain. We'll find out what it takes to recruit and retain the smartest people in the world. We'll go beyond merely thinking different, and seek out the underlying truths behind Apple's meteoric success.

To learn about Steve is to learn about life and, ultimately, to learn a little something about ourselves. Don't miss this one-of-a-kind look at the Genius of Cupertino, and the genius in us all.

Have questions about Intersection WWDC? Contact Intersection WWDC
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When & Where

Startup HQ
165 Clara St
San Francisco, CA 94107

Wednesday, June 13, 2012 from 4:00 PM to 9:00 PM (PDT)

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