€581.85 – €848.22

Internet Marketing Fundamentals 1 Day Training in Dusseldorf

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Location

Location

Regus - Dusseldorf Hafenspitze Medienhafen

Speditionstraße 21

40221 Düsseldorf

Germany

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Refund policy

Refund policy

Refunds up to 7 days before event

Event description
Our classroom training provides you the opportunity to interact with instructors and benefit from face-to-face instruction.

About this event

Course Overview:

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

Target Audience:

Anybody who is interested in learning Internet Marketing Fundamentals Skills

Learning Objectives:

After completing this course, Individuals will be able to demonstrate their understanding of:

  • SWOT Analysis in Marketing
  • Marketing Research
  • Real Time Marketing
  • Brand Management
  • Social Media (I)
  • SEO Basics
  • Social Media (II)
  • Website Characteristics
  • Capturing Leads
  • Campaign Characteristics

Prerequisites:

None

Course Materials:

Attendees will receive a course manual with presentation slides and reference materials.

Technical Requirements:

For eBooks:

Internet for downloading the eBook

Laptop, tablet, Smartphone, eReader (No Kindle)

Adobe DRM supported software (e.g. Digital Editions, Bluefire Reader)

eBook download and activation instructions

Agenda:

Module One: SWOT Analysis in Marketing

  • Strength
  • Weaknesses
  • Opportunities
  • Threats
  • Case Study
  • Module One: Review Questions

Module Two: Marketing Research

  • Consume All Media
  • Finding the Right Price
  • Product Development and Improvement
  • Identify Your Target Audience
  • Case Study
  • Module Two: Review Questions

Module Three: Real Time Marketing

  • Dynamic Content
  • Engagement Builds Followers
  • Constant Readiness and Monitoring
  • The Time the Place and the Media
  • Case Study
  • Module Three: Review Questions

Module Four: Brand Management

  • Every Interaction Counts
  • Consistent Through all Media
  • Unique Qualities
  • Needs to be Actively Managed
  • Case Study
  • Module Four: Review Questions

Module Five: Social Media (I)

  • You are Building a Community
  • A Personal Touch
  • Brand Champions
  • Make it Easy to Share
  • Case Study
  • Module Five: Review Questions

Module Six: SEO Basics

  • Relevant and Original Content
  • Keywords
  • Value Proposition
  • Linking
  • Case Study
  • Module Six: Review Questions

Module Seven: Social Media (II)

  • Content is King
  • Blog and Interact
  • Webinars
  • Constant Monitoring
  • Case Study
  • Module Seven: Review Questions

Module Eight: Website Characteristics

  • SEO Optimization
  • Landing Page
  • Analytics
  • Mobile and Tablet Friendly
  • Case Study
  • Module Eight: Review Questions

Module Nine: Capturing Leads

  • Lead Management and Generation
  • Give Something Away
  • Quality vs. Quantity
  • Capture Repeat Customers
  • Case Study
  • Module Nine: Review Questions

Module Ten: Campaign Characteristics

  • Tailored for Your Audience
  • Use Powerful Words
  • The 4 W’s of a Campaign
  • Monitor and Tweak
  • Case Study
  • Module Ten: Review Questions

Module Eleven: Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

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Date and time

Location

Regus - Dusseldorf Hafenspitze Medienhafen

Speditionstraße 21

40221 Düsseldorf

Germany

View Map

Refund policy

Refunds up to 7 days before event

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Organizer Mangates

Organizer of Internet Marketing Fundamentals 1 Day Training in Dusseldorf

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Who we are

Mangates is one of the Leading Competency developers, Mangates has developed a proven foundation for building specialized training programs. No matter which Mangates training division you are working with, you can expect the same high-quality training experience and expertise that makes Mangates stand out above the competition.

All of our instructors are recognized experts in their fields with hands-on experience on the topics they teach. We combine proven adult educational training methods with leading-edge industry expertise to provide you an exceptional training experience. Every instructor must meet rigorous standards with the proven background in their given field of expertise. It is the difference that our customers covet and participant appreciates at the completion of the course.

What we do

We deliver training solutions to Corporate, Government Agencies, Public sectors, Multinational organizations and Private Individuals. Our Primary focus is to train in a wide range of areas from IT Technical, Personal Development, Human Resources and Management Courses to Project, Program and IT Service Management.

We have most experienced trainers in the Industry. Our Trainers are highly skilled in their subject areas and are uniquely positioned to provide participants with deep industry experience. They are motivated to transfer knowledge through practical support post and pre-training to provide participants with additional support outside the classroom.

 

 

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