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International Conference on Crypto-Marketing

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Dec 05

International Conference on Crypto-Marketing

This conference will convene scholars and thinkers from around the world to share new insights around marketing and blockchain technologies.

By Columbia's Center on Global Brand Leadership

When and where

Date and time

Mon, Dec 5, 2022, 9:00 AM – Tue, Dec 6, 2022, 1:30 PM EST

Location

Columbia Business School 645 West 130th Street Geffen Hall New York, NY 10027

Map and directions

How to get there

Refund Policy

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Eventbrite's fee is nonrefundable.

About this event

The International Conference on Crypto-Marketing, to be held on December 5 and 6 at Columbia Business School in New York City, will bring together academic researchers, executives, and thinkers to discuss the benefits and pitfalls of crypto-marketing. The conference will examine, how NFTs, crypto, and distributed ledger technology, will play a key role in physical and digital marketplaces, as well as how the brands built on these technologies work to scale them into the mainstream.

One of the goals of the conference is to provide feedback to researchers on their current efforts, including work in progress, as this is an emerging area. Papers presented at the conference will be eligible for submission to a forthcoming Special Issue on the topic in the International Journal of Research in Marketing (IJRM). The editors of the journal, professors Renana Peres, David Schweidel, and Martin Schreier, along with select associate editors and writers — professors John Zhang, Anatoli Colicev, Ken Wilbur, Lan Luo, and Katherine Tucker — will present at the conference regarding the goals of the special issue.

To find more about the conference, including the agenda (soon to be posted) and information on the IJRM's related special issue, please visit the conference website.

Tags

  • United States Events
  • New York Events
  • Things to do in New York, NY
  • New York Conferences
  • New York Business Conferences
  • #technology
  • #future
  • #research
  • #brand
  • #columbia
  • #consumers
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International Conference on Crypto-Marketing


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Columbia's Center on Global Brand Leadership

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