Intelligent Services Marketing
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Intelligent Services Marketing

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London

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London

United Kingdom

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Marketing services can be quite complex due to the fact that services offering by nature is not only intangible and perishable but also heterogeneous.

This training is developed for persons involved in Business Services Consulting, Trade Services, Finance, Retailing, Maintenance, Construction, Repairs, Banking, Design, Education, Government, Security, Social Services, Health Care, Entertainment, Restaurants and Hospitality Industry.

Attendees will be exposed to the rudiments of various customers' perception of services, services quality assessment and the recovery strategies to employ where a perceived failure is highlighted.

This workshop will also delve into the following crucial subject

Understanding qualitative services marketing

Developing your unique services blueprint

Reducing the attrition rate in services marketing

Designing and testing services effectively

Protecting new service concepts from competitive tendencies

Methods for delivering consistent quality service

Effective communication in services marketing

Participants will, on completion, be certified as intelligent Services Marketing Expert (ISME).


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London

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London

United Kingdom

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