Marketing services can be quite complex due to the fact that services offering by nature is not only intangible and perishable but also heterogeneous.
This training is developed for persons involved in Business Services Consulting, Trade Services, Finance, Retailing, Maintenance, Construction, Repairs, Banking, Design, Education, Government, Security, Social Services, Health Care, Entertainment, Restaurants and Hospitality Industry.
Attendees will be exposed to the rudiments of various customers' perception of services, services quality assessment and the recovery strategies to employ where a perceived failure is highlighted.
This workshop will also delve into the following crucial subject
Understanding qualitative services marketing
Developing your unique services blueprint
Reducing the attrition rate in services marketing
Designing and testing services effectively
Protecting new service concepts from competitive tendencies
Methods for delivering consistent quality service
Effective communication in services marketing
Participants will, on completion, be certified as intelligent Services Marketing Expert (ISME).