Integrating events effectively into your fundraising plan (repeat from February 2014)
Tuesday, September 16, 2014 from 9:00 AM to 12:00 PM (EDT)
San Francisco, California
London, United Kingdom
Presenter: Sharon J. Danosky, President, Danosky & Associates
We offered this program in February and it sold out so quickly and had such great reviews that we've invited Sharon back again for another presentation!
Too often not-for-profit organizations are uncomfortable about raising money at fund-raising events. They call them “friend-raising” events, or “cultivation events” or “awareness building” events. Almost anything except what they are meant to be – events which inspire people to give to your cause. We stick appeal envelopes in the program brochure and hope people find them – or direct attendees to see a Board member if they wish to give. And unfortunately, donors leave somewhat disappointed because they don’t know how they can make a difference.
Special events are the staple of most non-profit fundraising programs. They require an enormous amount of time and energy and are often underutilized for their real fundraising potential. It doesn’t need to be this way. Events can be a vital part of your development efforts if well-planned, exceptionally executed and integrated effectively. This workshop is designed to help organizations create a signature event where your organization is the star and it positions you to build a growing and sustainable philanthropy program.
Attendees will learn:
•How to effectively raise money in advance of the event. Engage sponsors, get the right people in the room, know who your target audience is and brand your event to create a buzz before people even attend.
•The optimum way to structure your event to raise significant dollars at the event. Present a riveting and compelling program that will position your organization as the charity of choice. Learn to manage your logistics so that people leave with a positive and generous feeling.
•Keep all those donors engaged once the event is over. Discover strategies to lay the foundation immediately for your next event and transition the donors at your event into long-term donors for your organization.
This workshop includes elements relevant for all levels of experience. It provides a strong foundation for those relatively new to the field and also addresses how to leverage a prominent fundraising tool to build a strong development program.
•CEO’s and Executive Directors
•Board members with a responsibility for Development
About Sharon J. Danosky, President
For 30 years, Sharon J. Danosky, founder and president of Danosky & Associates, has dedicated her career to working with not-for-profit organizations. As both a consultant and a senior executive for numerous charitable organizations, she has transformed organizations into highly effectively charities of choice in their communities. Through a well-honed skill set that includes strategic planning, fund-raising and tactical marketing, coupled with her passion and vision, she has guided not-for-profits in their quest for achieving that “next level”, thereby fulfilling their mission and their promise to the community.
Sharon has worked on both sides of the not-for-profit arena – as a senior professional working on the executive management team of several highly effective non-profits and as a skilled consultant, helping grassroots organizations, and leading major campaigns for established non-profit organizations. In 1999 she was part of a ten-member delegation that worked with non-governmental organizations in Russia.
She is a member of and has served on the Boards of NEAHP and AFP. She is also a sought-after presenter at regional, national and international conferences. In 2008 she orchestrated one of the more successful events in the greater Danbury, Connecticut area for an organization serving people with disabilities– with nearly 600 people in attendance and raising close to $500,000. Today, that same template is being used and the event most recently surpassed the $1 million mark.
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