$15 – $35

Integrating Conversational Commerce & Marketing Automation

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Location

CO+HOOTS

221 East Indianola Avenue

Phoenix, AZ 85012

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No Refunds

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Description

With more than 5 billion active users, messaging is quickly becoming the most ubiquitous form of communication across the planet. This session will explore how brands can leverage the explosive growth in messaging applications by delivering services via chatbots, and how to integrate conversational marketing into existing nurture campaigns.

The session will cover:

  • Use Cases: Understanding when Chatbots Can Augment the Customer Experience

  • Key Principles of Conversational UI

  • Rethinking the Nurture Campaign with Chatbots

  • Rules-Based vs. AI-Driven Chatbots

  • Strategies for a Successful Chatbot Implementation

Audience:

  • Marketing Professionals including:

    • Director

    • Operations

    • Demand Generation

    • IT/Developers


Speaker:

Rebecca Clyde
CXO of Ideas Collide
Co-Founder of Botco.ai
Co-Founder of the Phoenix Chapter of Girls in Tech

Rebecca Clyde is the co-founder of Botco.ai, a conversational marketing startup that enables businesses to engage customers with AI-enabled chatbots. With more than 20 years in digital marketing in the technology industry, she is passionate about advancing women in tech. Prior to Botco.ai Rebecca founded a digital marketing agency, Ideas Collide, now in its 13th year serving global enterprise clients. She was previously a digital strategist at Intel and holds an MBA from Arizona State University. Rebecca was recently recognized as the 2016 ATHENA Businesswoman of the Year in the private sector by the Greater Phoenix Chamber of Commerce.

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Date and Time

Location

CO+HOOTS

221 East Indianola Avenue

Phoenix, AZ 85012

View Map

Refund Policy

No Refunds

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