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Integrated Storytelling MasterClass Aarhus, Denmark October 2019

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Location

Tivoli Friheden

Skovbrynet 5

8000 Aarhus

Denmark

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Join us for the only Integrated Storytelling MasterClass in Denmark in 2019

Ticket sales close Monday, September 30 at Noon

Now you have the chance to get the same insights on new ways of working with narratives as hundreds of media, marketing and experience industry professionals from around the world when AdventureLAB presents its only Integrated Storytelling MasterClass in Denmark.

Understand new formats, create new story experiences
Join us for a day where you will get your perception of storytelling challenged with new narrative disciplines like digital, non-linear, modular and AI storytelling and the new relationship between the story, the creator and the audience. Find out why professionals from brands such as Disney and Universal Creative were fascinated and inspired by the Integrated Storytelling concepts and principles presented at sessions around Europe and USA, and how you can use them in your own work.

The day’s program is based on practical experience and theoretical insight
At AdventureLAB, we work with Integrated Storytelling by design. It is our multi-platform, multi-level method for creating stories that can be presented and experienced in many different ways and places, such as for themed entertainment and branded experiences.

Based on our insights and experience from years of working with Integrated Storytelling we have created this new, fast-track MasterClass program for anyone who wants to understand and work with new narrative dimensions such as linear, digital and interactive storytelling.

Join us where story and experience come together
The Integrated Storytelling MasterClass at Tivoli Friheden is a fast-track, interactive one course, focused on learning and practising principles of modern storytelling and the integration of these across media, platforms, and disciplines. The power of Integrated Storytelling truly shines through when it is used for experiences, so it is more than fitting that we meet in a place where story, experience, audience engagement and history meet; Tivoli Friheden. During the day, we do work with some methods as we know them from our work from theme parks. However, they apply to so much more, including but not limited to modern marketing, social media - in fact, any brand that have story, experience and innovation at heart.
Afterwards, you are free to stay at the park that is open for Halloween and even invite a friend or a family member to join you. If you want more visitors to join in on the fun, ticket discounts are available.

Your journey as a storyteller of the future begins here
The Integrated Storytelling MasterClass includes workshop and co-creation sessions, but it consists of so much more. It is an inspiring and productive tour de force into the immediate future of storytelling that will leave you with practical tools and methods applicable right away. In fact, why not bring your own project, and get a head start on something that applies directly to your everyday work.

Your journey begins here.

For more about our Integrated Storytelling MasterClass, please visit http://www.adventurelabstudio.com/integrated-storytelling-master-class


Quotes from a few former Integrated Storytelling MasterClass attendees

“This experience left me with a feeling that anyone can be a great storyteller.”
Mart, Creative Director, Estonia

“A fascinating talk!” Cam, Show Programmer, USA

"I thought I knew what storytelling was before I came here."
Paul, Network Director, UK

"Thank you for the inspiring master class. I wasn’t expecting an approach to the subject via these lenses so it was a big surprise for me. Learned lots and will try to apply some things in my work.“
Eftihia, Senior Strategist, UK

“Truly inspiring!”
Christopher, Producer / Project Manager / Technical Director, USA


Facilitators

Our Integrated Storytelling Master Classes are facilitated by two of AdventureLAB’s professionals who work with the principles from the program on a daily basis.

Klaus Sommer Paulsen
is the Founder and CEO Creative Director of AdventureLAB. He has been working with storytelling and media for more than 25 years, and digital multimedia and experience design since the mid-1990s. Besides his work as a designer, concept developer and more, Klaus has been teaching student and professional programs regularly for a quarter of a century. He has designed and is teaches the only BA-level course in Themed Entertainment in Scandinavia, and is Chair of the Educational Board for VIA UC Film and Transmedia’s program in Multiplatform Storytelling and Production. Furthermore, he is a member of the Themed Entertainment Association’s International Board, as well as other boards of directors and advisors.
Klaus is the editor of and contributor to an upcoming anthology about storytelling beyond the screen that is part of the Create Converge project.

Ecaterina Capatina
is working as Concept Developer at AdventureLAB. She is specialised in concept development and design with a focus on the integration of story and experience. Ecaterina facilitates creative sessions and workshops as part of her applied processes for theme parks, experiential marketing and more.
Ecaterina is assistant editor of an upcoming anthology about storytelling beyond the screen that is part of the Create Converge project.


FAQs

Will the event be in English?
Yes, unless all attendees are Danish, then it will be in Danish - with English slides, though.

What are my parking and transportation options for getting to and from the event?
Free parking is available, and bus number 18 has a stop just outside the main entrance.

Will breakfast and lunch be included?
Yes, as we are at Tivoli Friheden, we are going to enjoy meals from their kitchen.

Do I have access to Tivoli Friheden afterwards?
Yes, you will have access to the park until it closes at 21:00.

Is Tivoli Friheden open?
Yes, the event will be during the time when the park is open for Halloween?

Can I have a friend or family member join me in Tivoli Friheden after the event?
Yes, you can bring one friend or family member to the park for free, and buy tickets and ride tickets with a discount.

Whom do I contact if I have any further questions?
Send an email to Ecaterina Capatina: ecaterina@adventurelabstudio.com

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Date and Time

Location

Tivoli Friheden

Skovbrynet 5

8000 Aarhus

Denmark

View Map

Refund Policy

No Refunds

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