San Francisco, California
London, United Kingdom
We’re excited to join the Kansas City Direct Marketing Association for an overview of the hottest topics in social media for 2016. We’ll cover everything from channel strategy to content with our panel participants offering what’s working for them and what’s next.
Some of the questions we’ll help you answer include:
- How can I best use different social channels to support each other and my other communication channels?
- What are some ideas I can use to keep my content fresh and relevant?
- How are others attributing ROI to social media?
- What data is available to social marketers today to inform strategies and decisions?
- What listening and content placement/management platforms are others using?
Carolyn Anderson, Social Media Manager at Visit KC
Carolyn Anderson is the Social Media Manager for Visit KC. Working to fulfill the mission of igniting global passion for Kansas City, she creates and curates content for all of Visit KC's social media channels. Her extensive experience in content as well as business-to-consumer marketing programs has come from 10+ years in the advertising industry at agencies throughout the country.
Gene Willis, Director of Marketing at The National Center for Drug Free Sport, Inc.
Gene Willis is the Director of Marketing at The National Center for Drug Free Sport, Inc. Over his 17+ years in marketing he has covered a range of disciplines including: digital marketing, advertising, brand management, strategic planning, social media, event planning, and corporate communications for such brands as AMC Theatres, Applebee’s, Calvin and Hobbes, Garfield and Hilton Hotel Corporation, among others.
Katie McCurry, Digital Strategist at The University of Kansas
Katie McCurry has nearly 10 years of marketing and business development experience, but it’s obvious to those who know her that her true passion and talents lay within the social media arena.
Since joining KU, Katie has brought a high level of strategy, coordination, and analysis to KU’s social presence — as well as a recognizable personality that is distinct and engaging. It’s also led to work that has been recognized by Adweek, Advertising Age and SocialMediaforColleges.com.
In her experience, Katie has developed comprehensive social media plans and content for such organizations as Middle of the Map Festival, the Nelson-Atkins Museum of Art, the American Advertising Federation – Kansas City, and Social Media Club of Kansas City. She’s also unlocked the achievement: GIF Master.
Alyssa Murfey, Senior Social Strategist at VML
Alyssa Murfey is a Senior Social Strategist at VML. She develops strategies that place the right content touch points across different channels, activating key audiences and helping clients attain their goals in the digital space. Alyssa has experience working with a multitude of brands across the social spectrum from Hallmark Cards and Proven Winners Plants to now, Tropicana and Propel. She been awarded with Silver and Gold AMBIT Awards from the KCDMA, and Silver and Bronze ADDY Awards from AAF-KC.
Do you have questions you would like to ask the panel? Send them to us via one of the following:
Twitter DM - @smckc
Facebook PM – https://www.facebook.com/smckc
Space is limited and first-come, first-serve, so sign up today!
11:15 to 11:45 a.m.: Registration and Networking
11:45 a.m. to 1 p.m.: Lunch and Program
When & Where
Social Media Club of Kansas City
With more than 1,900 members, SMCKC serves as a great resource for members, the community and local businesses alike to hear about the quickly changing landscape we call the internet and embrace new practices and tools to enhance and extend their knowledge. We have a diverse set of members who are respected as industry leaders, technology innovators, business executives, students, consultants and those simply looking to network to find their next professional opportunity. We embrace the national SMC mission of, "If you get it, share it" and enjoy all the opportunities that exist because of the strong, knowledgeable and fun membership we have and that is always growing!