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Integrated Data Driven Marketing Program

New York Institute of Management

Tuesday, July 15, 2014 from 1:30 PM to 3:30 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird
Special Pricing for Professionals who enroll before or on June 20th, 2014.
Ended $1,275.00 $0.00
Program Participation
Program Fee after June 20th, 2014.
Ended $1,625.00 $0.00

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Event Details

The Integrated Data-Driven Marketing (IDDM) Program was developed in order to take marketing professionals beyond the one-dimensional approach to marketing and give you a modern, comprehensive approach to making optimal decisions based on actionable insights across marketing campaigns.

Through this advanced program you will gain the tools, know-how, and confidence to implement strategies across different market segments, as well as, to make decisions on budget spending founded on demonstrable facts rather than gutinstinct. In an engaging and interactive learning environment, participants will learn how to assess the efficiency effectiveness of marketing activities, measure marketing ROI and maximize customer engagement.

Download our Program Brochure 


Schedule at a Glance
Virtual Instructor-led Program 
All courses will be conducted from 1:00pm - 3:30p.m. EST on the following dates 
(Tuesdays and Thursdays):
July 15, 17, 22, 24, 29, 31 

Guest Speakers

Kevin Akeroyd
General Manager &
Senior Vice President
Oracle Marketing Cloud

Michael Fauscette
Group Vice President 
Software Solutions 

Michael Wu, PhD
Chief Scientist
Lithium Technologies 

Key Program Themes

  • High-Impact Marketing
  • The Marketing Pipeline
  • Customer Management Enablers
  • Customer Segmentation
  • Customer Analytics Overview
  • Data and Information in B-to-B Marketing
  • Managing Data in Marketing and Sales
  • Maximizing Data Value in Marketing Strategy

Media Partners

                          Visibility Media Sponsor        BWD media partner

Corporate Research Partner

CMSwire Research Partner

Have questions about Integrated Data Driven Marketing Program? Contact New York Institute of Management



New York Institute of Management

The New York Institute of Management is an independent, mission-driven organization committed to advance the management practice and enhance organizational performance. As a trusted partner of some of the world’s leading academic institutions NYIM is pioneering new approaches to flexible corporate education that connects practitioners to capture knowledge, build skills, solve problems and generate innovative business ideas.

  Contact the Organizer
Integrated Data Driven Marketing Program
Class Business

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