A$397

Instagram Workshop - Melbourne

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Location

Impactiv8

Point Cook Town Centre, Entrance C1, 1st Floor

(Coles Precinct) 5 Main Street

Point Cook, VIC 3030

Australia

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Instagram is more than just a pretty newsfeed of inspiratonal images and quirky videos. It's a valuable social media platform for businesses, providing the opportunity to share your story with the world and connect with those people who matter to your business the most.

Simply put, Instagram provides businesses with the potential to build awareness, generate brand loyalty and convert your followers into customers. But achieving success on Instagram is not as easy as applying a fancy filter to your images and cropping your videos to 60 seconds. You need a strategy for success, backed-up with best-practice know-how and an understanding of the tools that will help you develop compelling and engaging content that will deliver real results for your business.

This workshop will set you on the path to Instagram success.

What you will learn:

  • Why Instagram should be an important part of your digital marketing strategy and why you need to approach it differently to Facebook

  • Identifying specific business objectives for Instagram that will guide your activity

  • Optimising your Instagram profile

  • Building your audience and implementing an engagement strategy

  • Developing an effective content plan that will generate engagement

  • Creating content to drive engagement

  • The importance of hashtags and how to find the best hashtags to use in your posts

  • Creating consistent and compelling content on Instagram using filters and design tools

  • The best tools to assist you in executing your Instagram strategy that will save you time and improve your results

  • How to use Instagram stories to complement your feed

  • The role of influencers, collaborations, networking and tagging on Instagram

  • How to read and analyse your Instagram insights

You will learn all that you need to start creating engaging content that attracts your ideal audience on Instagram so that you can start generating more leads and sales for your business!

Who should attend:

  • Businesses who want to generate leads and sales using the power of Instagram

  • Marketing and Social Media professionals who are responsible for implementing a business’ social media strategy

  • Social Media freelancers who want to refresh their Instagram skills and stay up-to-date with Instagram best-practice

Who shouldn't attend:

This workshop is not suitable for businesses who have an ecommerce store (e.g. Shopify, BigCommerce, etc). You will need to attend a Facebook Ads For eCommerce Workshop (coming soon).

PRE-REQUISITES

Ideally you should already manage an Instagram account and have a basic understanding of how Instagram works. But that's not essential (it will just give you a head start and reduce some of the overwhelm you otherwise might experience on the day). You will need to set up an Instagram account if you don’t have one already before attending this workshop, as we won't be covering that in the workshop.

You must have:

  • An understanding of your key marketing messages for your business and business goals

  • Images, video, copy, etc to use to create Instagram posts

  • BYO mobile device, tablet, iPad or laptop (MAC or PC). Note that Instagram is best accessed from a mobile device not a laptop.

  • There may be some pre-requisite work that will be sent to you prior to the workshop to ensure you have everything setup appropriately to make sure that you get the most out of the workshop

Workshop includes:

    • Internet access

    • Morning and afternoon tea

    • Electronic copy of all presentation slides & relevant resource links

    • Heaps of practical tips which you can take away to start implementing straight away!

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          Date and Time

          Location

          Impactiv8

          Point Cook Town Centre, Entrance C1, 1st Floor

          (Coles Precinct) 5 Main Street

          Point Cook, VIC 3030

          Australia

          View Map

          Refund Policy

          Refunds up to 7 days before event

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