Instagram for Beginners - 2 Hour Workshop

Whether you’re building your brand or simply want to make Instagram work harder for you, this hands-on session will help you start with confidence, and clarity.

What You’ll Learn

• Setting up for success:
  How to optimise your bio, profile photo, and highlights so your page instantly communicates who you are and what you do.
• Content strategy basics:
  Learn what to post (and how often) to build trust, consistency, and engagement - even if you’re short on time or ideas.
• Captions and hashtags that work:
  How to write captions that convert and use hashtags strategically (without overdoing it).
• Using Reels and Stories effectively:
  Simple ways to use short-form video and stories to show personality and grow your reach - no fancy editing required.
• Understanding Insights:
  A step-by-step guide to reading your analytics so you can focus on what’s actually working.
• Building confidence and consistency:
  Learn how to overcome the “what do I post?” hurdle and create a plan you’ll actually stick to.

What You’ll Get

• A practical workbook to take notes and map out your own Instagram plan
• Access to Jem Agency's favourite tools and templates for scheduling, content ideas, and engagement tracking
• Q&A time to get personal feedback on your profile or content ideas
• Confidence to start posting with purpose - and to grow your brand the right way