Facebook and Instagram Ads Options

1. Have you created Facebook Ads Before? General Course - Get more from your Ads.

2.First time creating Ads or a few expertise? - Let's cover from the basics and all the options available

3. Want to work directly on your Ads? - Bring your account ready to use and we'll take your campaigns and ads to the next level.

Duration: 3 hours . We can go shorter (Minimum 2 hours) or longer based on your needs

Type: Hands-on Session. In-person or Live Stream Sesision (Not pre-recorded, You'll interact with the tutor)

COVID-19 update: Please bring your Mask for In-person Sessions.

We make One-on-One based on needs:

The Basics:

The Facebook Ads Manager tool. It's the ad software used to create Facebook ads and Instagram ads at all business levels. You'll understand how Facebook ads algorithm works

How Facebook and Instagram Ads Work | Facebook and Instagram ads Manager

-Facebook and Instagram ads at Campaigns Level - Ads objectives and types

-Ads specifications and Metrics - Segment audiences based on behaviour, interests, and demographics.

Define where to show your ads - Instagram, Facebook, Stories, Marketplace, Whatsapp, and so on.

Decide budget, time and devices.

-Ads creation and visual guidelines - Image types (single, carousel, collections) videos, and how to use video templates from Images.

Text alternatives in Ads

Call to actions

-Ads review and reports

Facebook/Instagram Algorithm

-Ads retargeting

Ads targeting and segmentation of users - audiences based on websites' navigation, lead and client's files and Facebook tools to target niche market on specific areas powered on interest and behaviour on Facebook and Instagram platforms.

-Lookalike Audiences

Find and expand to similar people to your target groups

Social proof posts, dark posts, video engagement retargeting

What you need

- Laptop and active Facebook Page

- An active Facebook account.

*If you have an active Website and a Business Manager FB Account, It'd be great, but it's not a limitation for taking the course.

Certificate:

Participants receive a certificate of completion.

About the Tutor:

I create Facebook & Instagram campaigns for startups, freelancers and small businesses targeting the USA and Canadian Markets. He’s made 400+ ads for clients.

I do explain different alternatives, I use in my campaigns, and how to apply in yours campaigns locally (Country, State/Province, City, Neighborhoods) or Worldwide. I'll show you real examples, ads metrics, different objectives and retargeting strategies - Linkedin

I'm located in Toronto and provides Live Online or On-site courses in Toronto

Feel free to contact with questions at auvertdiego@gmail.com | team@proyon.ca

Website: https://www.proyon.ca/facebook-ads-tutoring

Reviews

Health Care Coordinator, Marketing & Communications - Great job! I found this course very helpful and practical. The instructor has a very engaging personality, he knew the material and was able to answer all my questions.

Digital Marketing Specialist - Feel the closeness as a friend to be not afraid of asking any questions

Real Estate Agent- It was a lot to take in. Amazing help and content!