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INSPIRATION SESSION: Creative Crowdsourcing

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Transforma bxl

Jules Bordetlaan 13

1140 Brussels

Belgium

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We all know that coming up with new and disruptive ideas is not easy. In fact, research has shown that it is only a given for one in a hundred people, as most of us don’t have the skillset to be creative and think out-of-the-box.

Yet to cover the broad spectrum of the solution space, involving these creative minds is important. This is the principle behind ‘creative crowdsourcing’, where a diverse set of stakeholders is involved in the cocreation process, each bringing a different perspective to the table. This is how businesses can overcome their own limitations and bridge their knowledge gaps by relying on the crowd’s collective creative intelligence.

In this inspiration session, we will introduce the idea and principles behind creative crowdsourcing, illustrated with a variety of client cases using our unique eÿeka network, a global community of 400,000+ creatives who enjoy engaging in creative assignments.

02.00PM: Doors open
02.30PM: Welcome & Introduction: Creative Crowdsourcing & Consumer Insights
by Sophie Van Neck (Managing Director InSites Consulting Belgium)
02.45PM: Introducing eÿeka: from consumer insights to game-changing ideas
by Tom De Ruyck (Managing Partner InSites Consulting)
03.30PM: Break
03.45PM: Presenting client cases
04.15PM: Group discussion: potential applications
04.45PM: Q&A
05.00PM: Drinks & networking opportunity

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Date and Time

Location

Transforma bxl

Jules Bordetlaan 13

1140 Brussels

Belgium

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