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INSPIRATION SESSION: Conscious Consumptions

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Freedom Lab

Plantage Middenlaan 62

1018 DH Amsterdam

Netherlands

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Leaving the house, scrolling through a newsletter, or browsing through a magazine or newspaper has become nearly impossible for consumers without being bombarded with something ‘sustainable’. Sustainability is in danger of becoming a hollow concept, because it gets presented as a USP while it isn’t one. But then, what is sustainability? A driver of innovation!

Based on his expertise in today’s self-conscious consumer’s behavior and habits, Joeri Van den Bergh (NextGen consumer expert & co-founder of InSites Consulting) will move us ahead 5 years in time to discover what is really important to that same consumer. This journey through time will teach companies and brands how to be truly sustainable in a credible and relevant way.

Fueled by new proprietary InSites Consulting quantitative research in 8 countries (July 2019 among 15-70-year-olds), case studies from around the globe and trends (like terroir-ism, flipside shopping, re-commerce…), you will be deep-dived into today’s consumer’s perception and comprehension of sustainability. You will go home with thought-provoking insights on what consumers expect from future-proof companies.

2.00PM Doors open

2.15PM Welcome & introduction
by Margot Schuil, Managing Director InSites Consulting the Netherlands

2.30PM Presenting Conscious Consumptions: how sustainable is sustainability for brands?
by Joeri Van den Bergh, NextGen consumer expert & co-founder InSites Consulting

4.45PM Q&A

5.00PM Closing drinks & networking opportunities

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Date and Time

Location

Freedom Lab

Plantage Middenlaan 62

1018 DH Amsterdam

Netherlands

View Map

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