€595 – €801.59

Insights to Action - Design Research + Service Design

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The Richmond Education and Event Centre

Richmond

1 Brunswick Street North

Dublin

Ireland

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2-Day Insights to Action - Design Research + Service Design Introduction with Gerry Scullion and Marc Stickdorn

About this Event

2-Day Insights to Action - Design Research + Service Design Introduction with Gerry Scullion and Marc Stickdorn.

During this 2-day workshop, we’ll jump into some intermediate work on journey maps, personas and system maps. We’ll collaborate on a design challenge in groups and use these tools on pen and paper. Afterwards, we’ll transition into why and how to digitize a journey map using software. Lastly, we’ll analyze the journey maps and use the 6 different typologies to consider from This Is Service Design Doing.

You will specifically cover:

Introduction to Service Design

Design Challenge: Problems within Public Services

Introduction to Design Research

Mobile Ethnography

Research Field Trip

Reflection

Sense-making & Research walls

Understanding Personas

Using system maps

Interactive Q+A

Customer Journey Map essentials

Emotional Mapping

Generation of Insights from Research

Booking through Eventbrite link below.

Cost: €750 Early Bird (for limited period only): €595

About The Trainers:

Gerry Scullion is Principal Service Design Consultant for Humana Design. He has over 16-years professional design experience across a range of industries such as finance, healthcare, media, public services, social media and various startups. He contributed to the book ‘This is Service Design Doing’ (O’Reilly 2018) focusing on chapters about effective prototyping, and embedding Service Design teams within organisations. He is the founder of The Human-Centered Design Podcast (ThisisHCD.com) and TheAcademy.ie. He is a Fellow and Councillor for Ireland for theRSA.org. He is a long-serving iXDA Design Mentor, guest lecturer to MA level Design students at TU Dublin. He is a regular speaker at events and design conferences.

Marc Stickdorn is a well-known name in the global service design community. He is editor and co-author of the award-winning books This is Service Design Thinking and This is Service Design Doing, regularly gives talks and workshops on service design and innovation, and teaches at various business and design schools. As co-founder and CEO of More than Metrics (www.morethanmetrics.com), together with a team of 23 people, he builds service design software for service designers, ux/cx experts and innovators.

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Date and Time

Location

The Richmond Education and Event Centre

Richmond

1 Brunswick Street North

Dublin

Ireland

View Map

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