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Inside the Inbox in Washington D.C.

Ann Wylie

Wednesday, November 7, 2018 at 8:00 AM - Thursday, November 8, 2018 at 4:00 PM (EST)

Inside the Inbox in Washington D.C.

Ticket Information

Ticket Type Sales End Price Fee Quantity
SILVER
Two days of training
Nov 7, 2018 $1,195.00 $0.00
GOLD
Silver level plus: get $275 worth of learning tools for $100. Save over $175!
Nov 7, 2018 $1,295.00 $0.00
PLATINUM
Gold level plus: get a $297 subscription to RevUpReadership. Save over $370!
Nov 7, 2018 $1,395.00 $0.00
DIAMOND
Platinum level plus: get 30-min consult with Ann ($750 value). Save over $870!
Nov 7, 2018 $1,795.00 $0.00
Upgrade
Buy this ticket to upgrade your ticket to a higher level
Nov 8, 2018 $100.00 $0.00

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Event Details

Email-writing Workshop in Washington D.C.

How to write e-zines and email blasts

Workshop Agenda

4,300%.


That’s the average ROI on email marketing, according to the Direct Marketing Association. And that, says Inc., is a better return than for any other marketing channel.


But that return is an opportunity — not a promise. And taking advantage of that opportunity isn’t easy. Email has some built-in problems that make it easy to annoy, rather than convert, subscribers:

  • American professionals receive an average of 121 emails a day. (Radicati)
  • Of those, an average of 276 emails remain unread in inboxes at any given time. That’s a 300% increase in unread emails in just four years. (Nielsen Norman Group)
  • If they do open your message, people spend an average of just 11.1 seconds on each email they review. (Litmus) That’s enough time to read about 37 words.
  • People read some 54% of emails on mobile devices. (Litmus) That’s an issue, because mobile reading reduces everything from comprehension to clicks.


In this environment, how do get the word out via email? In this workshop, you will learn how to:

  • Get opened. Learn best practices for the three email elements that users use to decide whether to open your message — or delete it without clicking.
  • Get read. Avoid the No. 1 reason readers unsubscribe. (Lyris)
  • Get clicked. Walk away with 7 steps for writing links that increase clicks.
  • Get shared. Email remains the No. 1 sharing channel. (Chadwick, Martin, Bailey) Learn to write messages that go viral.

 

PRSA members: Earn 4 APR maintenance points!

 

Daily schedule

8:15 a.m. Registration
9 a.m. Workshop begins
Noon Lunch
1 p.m. Workshop resumes
4 p.m. Workshop ends


Select your VIP level

Silver ($1,195)

  • Two days of training
  • Lunch each day (Please do let us know about your dietary issues and aversions when you register)
  • Coffee and tea each morning
  • Workbook for capturing your ideas and insights

 

Gold ($1,295)

Get more than $250 worth of learning tools for just $100:

  • Everything at the Silver level
  • Plus over $250 worth of learning tools:
    • Think Like a Reader, a $127 value
    • Cut Through the Clutter, a $49 value
    • How to Develop an Approval Process, a $17.50 value
    • Set SMART Goals and Objectives handbook, a $17.50 value
    • Get Good at Getting the Goods handbook, a $27.50 value
    • Block Busters handbook, a $17.50 value

 

Platinum ($1,395)

Get $297 worth of additional learning tools for just $100:

  • Everything at the Gold level
  • 12-month subscription to Rev Up Readership, a $297 value

 

Diamond ($1,795)

Get follow-up support — plus an exclusive conversation with Ann:

  • Everything at the Platinum level
  • A 30-minute one-on-one phone consult with Ann after the workshop (a $750 value)

Sorry: only 10 Diamond tickets available!

 

FAQ

Q. What are some of the hotels nearby?
A. Hotels near the Master Class.


Please contact hotels directly for room rates and booking.

 

Q. What about parking and driving directions?
A. Directions, Maps and parking information.

 

Q. Do you offer any discounts?

A. We have no doubt that the Master Class will be the best $1,200 you invest this year on your professional development. But here are six ways to reduce that investment or boost your return on it:

  1. Save $100 when you register by Oct. 6.
  2. Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.)
  3. Save $100 each when you bring two or more colleagues. (Big group? If you have 10 or more colleagues who would benefit from training, contact Ann to schedule a customized, in-house writing workshop.)
  4. Save $50 each when you bring one colleague.

 
To summarize:

 Silver $1,195Gold $1,295 Save $100+Platinum $1,395 Save $300+Diamond $1,795 Save $700+
Training, lunches, workbook
$256 worth of learning tools for $100  
$297 subscription to Rev Up Readership for $100 more    
30-minute one-on-one phone consult with Ann ($750 value)      


Q. I booked my ticket without applying the discount code. Or I received the code after booking the ticket. Can I get a refund for the discount?
A. Sorry, but you need to apply the discount code when you purchase. We are not able to apply discounts after the fact.


Q. I booked my individual ticket, and now I’m bringing colleagues. Can I still get the group discount?
A. Please email us, and we’ll send you a special discount code your colleagues can apply to get the discount.

 

Q. May I pay by check or purchase order?
A. Yes, please contact us at Ann@WylieComm.com. Let us know how many and what type of tickets you need, attendee details and your preferred payment method. We will issue an invoice or purchase order if you need one.

 

Q. Should I bring a laptop?
A. Yes, please bring one. You’ll need it to edit your work and get feedback from your peers and me.

 

Q. Should I bring my writing sample to the workshop?
A. Yes, please bring your writing samples to the workshop. You’ll write, rewrite and edit and leave with a totally rewritten piece.

 

Q. How do I contact you?
A. Please email us at Ann@WylieComm.com

 

Q. May I update my registration information?
A. Yes. Please go to Eventbrite and update your registration information and dietary information.

 

Q. Should I bring my printed ticket to the workshop?
A. Yes, please bring a copy of the ticket to the workshop.

 

Q. What is the dress code for the workshop
A. Business casual.

 

Q. Do you accommodate special dietary preferences?
A. Please specify your dietary preference when you register.

 

Q. Can you you accommodate special needs (accessibility, nursing mothers, etc.)?
A. Yes, we will do everything we can to accommodate your request. Please contact us by email and let us know what you need.

 

Q. Will you sell my personal information?
A. No. We never share personal information with other companies.

 

Q. Do you have any advice on what to tell my boss about why I should attend this writing workshop?
A. Here is a draft letter that you can use to help convince your boss. Also attached is a one page fact-sheet about our workshop.

 

Q. Can I cancel my ticket if I can't make it?
A. Can’t make it? Please feel free to send a colleague in your place. No charge for substitutions. If you must cancel via email:

  • by Sept. 07, and receive a full refund, minus a 20% handling fee.
  • by Oct. 07, and receive a 75% refund.
  • Sorry, no refunds after Oct. 07.


Have questions about Inside the Inbox in Washington D.C.? Contact Ann Wylie

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When & Where


The American Institute of Architects
1735 New York Avenue, NW
Washington, D.C 20006

Wednesday, November 7, 2018 at 8:00 AM - Thursday, November 8, 2018 at 4:00 PM (EST)


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Organizer

Ann Wylie

Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out.

  Contact the Organizer

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