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InterContinental Paris - Le Grand

2 Rue Scribe

75009 Paris

France

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Description

SHIFTING THE PARADIGM:

From Technology-enhanced Creativity To Value-driven Business Models

Luxury is now being defined in new ways that have evolved with shifting demographics, socioeconomics and digital landscapes, facing changes at places that have never been encountered before.

The 2018 INSEAD Global Luxury Forum invites experts and industry leaders to explore the new digital frontiers of corporate innovation in creative industries.

Attendees, together with major influencers, will have a chance to brainstorm on the topics of best practices of using technology to enhance human creativity, strengthen customer loyalty through emotional engagement and build sustainable, value-driven business models.

AGENDA

9AM - 12.30 OPENING CEREMONY & MORNING SESSION

STRUCTURAL TRANSFORMATION OF LUXURY AND RETAIL - THE NEW FRONTIERS

INSEAD SPOTLIGHT - GLOBAL BUSINESS MODELS
The new customer demographic and socioeconomic landscape. Global consumer: how to match a brand's DNA with local tastes of international customers?
TECHNOLOGY AS A TOOL TO CREATE CUSTOMER ENGAGEMENT
How to balance between the high-tech retail and high-touch customer service? Luxury brands between innovation and century-old heritage: best practices of in-house digital transformation
SHIFTING THE LUXURY DNA TOWARDS SUSTAINABILITY
How to best translate sustainability into both aspirational brand stories and profitable business models? The shift of the consumer’s need – from status symbols to luxury stories that connect with values and ideals

SPECIAL PROJECT - WOMEN IN LUXURY
A series of interviews and reports featuring successful stories of women in various positions, from store managers to CEOs and Board Members. Keynote presentations on building a female-friendly corporate culture


12.30 - 2.30PM LUNCH

2.30PM - 7PM AFTERNOON SESSIONS


CUSTOMER ENGAGEMENT & DIGITAL CRAFTSMANSHIP

Luxury & retail are experiencing a profound disruption. Technology has profoundly transformed the creative industries and no brand can ignore it. Artificial intelligence, big data, blockchain and omnichannel are no longer unfamiliar concepts. With several digital tools already used and adapted to corporate business models, the next step entails successfully merging tech and creativity. For aspirational brands, the primary function of technology is to create new possibilities for human creativity and connection. Bringing meaning and intangible artistic value to luxury consumption through technology will be the next challenge for consumer-centric companies.


CORPORATE INNOVATION & TECHNOLOGY – DEVELOPING A DIGITAL MINDSET


RETAIL IS NOT DEAD – TRANSFORMING THE STORE THROUGH TECHNOLOGY
In the world of AI and VR, D2C, 3D scanning, RFID and Blockchain, what are the key success factors for creative companies to use the right tools for the ultimate goal – a seamless and meaningful high-end customer experience?

CORPORATE INNOVATION SEMINAR
From brand strategies to in-house VC; the challenge of merging heritage and disruptive technologies within corporate start-up acceleration of luxury, fashion and retail companies
START-UP TECH TOOLBOX
Practical seminar on the best way to enhance corporate innovation through the start-up ecosystem


EMOTIONS, ART & CULTURE IN LUXURY – VALUE-DRIVEN BUSINESS MODELS


BRANDS AS CULTURAL AGENTS
In the world of digital transformation, art will be the aspect of luxury consumption that will connect products to human nature. Artistic acumen and value-based story telling will be key to create meaningful customer experiences. Emotions and personal engagement will differentiate brands from each other
CREATING EMOTIONS – A BRAND’S ABILITY TO SPARK AN EMOTIONAL CONNECTION
Value creation through emotional engagement – from sustainable products to experiential luxury
BRANDS AS SOCIAL PHENOMENON
The moral responsibility of brands as global trendsetters; the impact of the prospective images of beauty and success on Generations Z and Y


7PM-8.30PM - CHAMPAGNE COCKTAIL

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Date and Time

Location

InterContinental Paris - Le Grand

2 Rue Scribe

75009 Paris

France

View Map

Refund Policy

No Refunds

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