Innovative Pesticide Conversations Training

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Innovative Pesticide Conversations Training

Effectively communicating about the use of pest management in agriculture.

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About this event

As communicators, we know how to provide key messages to educate the public on a variety of issues. But in agriculture, it can be especially challenging. Consumers of all kinds may not have the background knowledge to understand key components of where their food comes from. Join us for a two-hour interactive training where we'll learn new tactics and messages using research and understanding to better respond to questions about pest management.

Our speaker will take us through a series of questions that consumers ask most so that you can feel confident talking about pest management whether you are on social media, at happy hour, or having a holiday dinner with your extended family.

About the speaker:

GENEVIEVE (GEN) O'SULLIVAN is Vice President of Communications and Marketing at CropLife America, the national trade association representing formulators, manufacturers and distributors of pesticides. A Washington state native, her background includes policy and campaign work, as well as public and private communications positions.