$12.50 – $25

Innovation Workshop: Building Mad Viability for Your Brand

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Location

Keep Indianapolis Beautiful

1029 Fletcher Ave.

Suite 100

Indianapolis, IN 46203

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Refunds up to 1 day before event

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March 2019 workshop

Every innovator who wants to quickly and cheaply test their new proposition live in market is faced with a choice: Use your existing brand and risk damaging its equity OR create an entirely new brand.

LPK proposes a third option: The Minimum Viable Brand

In this hands-on session, participants will learn how to use LPK's 7 Steps to Building an MVB for your MVP to guide you through the process of building a brand that's right-sized in the short term and positioned well for the long run.

You will also see real-world MVB applications through a rebranding process LPK completed for 2018 Indiana Innovation Award winner, The Mad Optimist.

Attendees can expect the following:

  • learn how to use LPK's Minimum Viable Brand in a Box framework
  • be introduced to new tools for Lean Validation
  • lunch will be provided


Jen Dusold

As fashion-designer-turned brand expert, Jen Dusold brings 'gotta-have-it’ and premium appeal to a range of consumer experiences. As Creative Director and founding leader of LPK’s front-end innovation capability, Jen has a track record for success approaching work differently, leading over 20 brands. From forging future-forward, delight-centric consumer experiences for P&G's global baby care, feminine care and family care products, to crafting the multi-touchpoint online and offline brand experience for custom bodycare brand-with-a-cause, The Mad Optimist, she is bent on leveraging a positive and strategic approach and an entrepreneurial spirit in all the work she touches.


LPK

LPK is a brand and innovation consultancy, helping organizations build enduring brands that thrive in the emergent culture. Merging trends, insights, strategy and creativity, they create the now, near and next for B2Bs and B2Cs, startups and Fortune 50s. They’ve done it since 1983 across offices in Cincinnati, London, Geneva, Singapore and Guangzhou—and on lpk.com.


Centric

Join Indiana's innovation network. Centric is for the curious, the playful, the people who look for a better way. We are the ones who plant a seed for a new way to work. We are cross-sector, from all walks, and we know our intersections make us stronger. Whether you’re starting out or decades into your career, we’re here to help you learn, grow, and connect. Centric membership puts you in the middle of the action. JOIN TODAY.


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Date and Time

Location

Keep Indianapolis Beautiful

1029 Fletcher Ave.

Suite 100

Indianapolis, IN 46203

View Map

Refund Policy

Refunds up to 1 day before event

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