How Africa can create 150 million Digital Jobs by 2020
According to the World Economic Forum (WEF), if the Digital Economy is harnessed fully in Africa and the ICT infrastructure is growing as projected, “an estimated 150 million new jobs could be created in this sector for young Africans” by 2020 (Shaping Africa’s Transformation Report).
A report by Oxford Economics, The New Digital Economy, highlights the key factors that are enabling growth in the global digital economy. The report notes that an estimated 1.7 billion of the world population used the internet in 2012, and that number has already almost doubled to 3.2 billion by early 2016.
Three Major Trends converging on Africa’s Digital Landscape
Thanks to three major trends converging on Africa’s digital landscape, the opportunities for creating millions of digital jobs across the continent are at its peak and need to be leveraged before other continents lock their contenders out of this market.
- A study by the World Economic Forum notes that “effectively leveraging ICTs has been shown to contribute to a 50 percent increase in productivity.” In part, this growth is made possible by national and regional ICT policies that have led to massive investment in ICT infrastructure connecting countries to the global market and driving down costs (such as Kenya’s Silicon Savannah).
- In addition, mobile data consumed in African markets rivals the amounts in most developed markets. The number of mobile subscribers in Africa doubled from 2008 to 2010 to more than 500 million, and again for the period 2010-2015 to almost one billion mobile phone subscribers on the continent.
- There have been significant strides in building ICT infrastructure that have enabled an explosion in access and usage across many regions, notably in Africa. The internet bandwidth available to Africa’s one billion plus citizens grew 30-fold between 2008 and 2016.
Unique Opportunity to empower Africa’s Disadvantaged Youth
Digital jobs have a unique capacity to provide employment to individuals who face barriers to employment. These barriers may include education level, family and income poverty, gender, lack of prior experience, or shortage of employment options in a community.
Populations that can face discrimination, such as persons with disabilities and women, can successfully work in digital jobs. This type of work can also reduce geographical bias, as even rural communities with limited employment options can participate.
Digital jobs also help individuals to build a transferable skill set that makes them resilient in the economy by strengthening their future employment opportunities and enhancing their adaptability to the changing nature of the workplace.
For example, gaining and refining communication skills through an entry-level call center role can eventually allow a young person to progress and qualify for a mid-level customer service role in financial services.
In this way, digital jobs can serve as a springboard to access jobs with higher pay, new professional development opportunities and enhanced personal development (see the infographic on the next page).
Leveraging the 2nd Mobile Revolution to create Global Brands
It is estimated that by 2020, 5 billion people across the world will have a smartphone (vs 2.5 billion in 2015). This growth will primarily come from the developing world and the new users will look to their smartphones to deliver essential services that they have not been receiving before (such as financial, healthcare, educational, transportation services, etc). This rise in ‘Utility Apps’ will create massive opportunities for African brands and Job Creation.
- UBER: creates 20,000 new jobs every month across more than 350 cities in the world (Source: https://newsroom.uber.com/an-uber-impact-20000-jobs-created-on-the-uber-platform-every-month-2/)
- AIRBNB: In 2013 alone, the Airbnb community generated US$824 million in economic activity in the UK and supported 11,600 jobs (http://blog.airbnb.com/economic-impact-airbnb/)
When & Where
Disruptive Innovation Centre
The Disruptive Innovation Centre is an independent Research & Development Institute that specializes in identifying the unmet Needs of Customers and reinventing the Customer Experience through MOTIVATIONAL INTELLIGENCE™ Analysis.
Based on extensive case studies with corporate clients across three geographies (US, EMEA, Australasia), the Disruptive Innovation Centre has developed a proprietary methodology to help clients identify the MISSING LINK in the Customer Experience and create a Disruption MAP for their Industry.
The Disruptive Innovation Blueprint™ is founded upon the proven methodology of Customer Experience Optimization (CXO) , consisting of the following components:
❶ Motivational Intelligence™ Analysis: How to identify the HIDDEN MOTIVATORS of Customer Behavior through the Seven EmotiVators of Human Needs Psychology
RESULT: You will be able to identify the Motivational GAP's in Your Industry (such as AirBnB identified Travelers' Need for Connection)
❷ Disruption Mapping: How to recognize the BROKEN LINKS in the ways your Industry delivers the Customer Experience and develop Products and Services that People love
RESULT: You will create your Industry's Disruption MAP and reinvent the Customer Experience (such as UBER reinvented the Taxi CX by cutting out the Middlemen)
❸ Ideas Management: How to out innovate Your Competition by systemizing the Generation and Implementation of new Ideas
RESULT: You will be able to source New Ideas from three Key Audiences: Employee Ideas, Customer Ideas, Independent Ideas
Over the past ten years, I have worked with a number of international clients, from SME's to multinationals (such as IBM, Deloitte and HP), and helped them recreate the Customer Experience and build New Products & Services (such as the World's First 24h Warranty Repairs Pipeline and the FAN World Cup)
To download the DISRUPTIVE INNOVATION BLUEPRINT and assess your DIQ (Innovation Quotient), please go to DisruptiveInnovationCentre.com