in partnership with the Columbia Business School Asian Business Association present

Brighten Up:

South Korean firms on the Global Innovation Stage

Whether it's consumer electronics, beauty products, or even financial advice, innovative solutions are drawn from Korean roots to result in a group of South Korean firms, who is fast becoming one of the leading global superpowers.

Join us to learn about what fueled the growth of such firms and what they learned along their path to success. Moderated by Professor Bernd Schmitt, our panel of experts will share their insights and perspectives about some of Korea’s leading innovative giants.

Panelists

Professor Robert Fallon, adjunct professor, Columbia Business School, and director, The Korea Society
Sung Lee ’94, CEO, The Research Associates, and CEO, PLUM Agency
Chul-Joon Park, partner, Bain & Company
Marc Shin, president, AmorePacific USA
Additional panelists TBA

Moderator

Professor Bernd Schmitt, Robert D. Calkins Professor of International Business, Columbia Business School

Agenda

6:00 - 6:30 p.m. Registration
6:30 - 8:00 p.m. Panel discussion and Q&A
8:00 - 9.00 p.m. Reception

Sponsors

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Raffle Prizes include:

AmorePacific Time Response Skin Renewal Facial gift package ($200 value)

Autographed copy of Bernd Schmitt's book, Big Think Strategy: How to leverage bold ideas and leave small thinking behind

HeyKorean t-shirts and membership cards