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Innovation Games(r) for Customer Understanding - Dallas

Innovation Games training with Jeff Brantley/John Heintz

Tuesday, August 16, 2011 at 8:30 AM - Wednesday, August 17, 2011 at 5:00 PM (CDT)

Innovation Games(r) for Customer Understanding - Dallas

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Price - Innovation Games for Customer Understanding   more info Ended $945.00 $19.95
General Admission Price - Innovation Games for Customer Understanding   more info Ended $1,195.00 $19.95

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Event Details

Innovation Games(r) for Customer Understanding

Become an Innovation Games Certified Facilitator!


Our practitioner classes such as Innovation Games for Customer Understanding,are designed to provide a thorough grounding in both the in-person and online versions of Innovation Games for individuals who wish to use these games to better understand and meet their customers’ needs and learn more about the markets they serve.

Based on Luke Hohmann’s book, Innovation Games: Creating Breakthrough Products Through Collaborative Play, and our qualified instructors’ decades of real-world experience, this two-day interactive workshop teaches you how to apply the same serious games that Fortune 1000 companies, nonprofit organizations and governments have used to improve their products and services and build lasting success.

You will learn how to:

  • Discover what your customers don’t like about your offerings
  • Uncover unspoken needs and breakthrough opportunities
  • Understand where your offerings fit into your customers’ operations
  • Clarify exactly how and when customers will use your product or service
  • Deliver the right new features and make better strategy decisions
  • Increase empathy for the customers’ experience within your organization
  • Identify your most effective marketing messages and sellable features
  • Discover what you did not even know that you did not know

Workshop Structure and Topics:

The two-day workshop is built on the “learn by doing” model of education, relying on real-world case studies and in-class practice and discussion. Topics covered include:

  • Identifying the areas in which Innovation Games can positively impact market research efforts
  • Determining which game or games are best suited to any given situation
  • High-level overview of the planning, playing and post-processing process for game sessions
  • Detailed investigation and hands-on practice of real-world case studies
  • Thorough grounding in game facilitation and presentation techniques

This training is indispensable for individuals who want to use Innovation Games to communicate directly with customers, or with internal teams. Possible job titles include:

  • Market research professionals
  • Marketing professionals
  • Brand managers
  • Product and R&D managers
  • CTOs and senior business executives
  • Project and team leads
  • Coaches and facilitators

Schedule

Unless otherwise stated, the class runs two days, 8:00 AM to 5:00 PM and will include a breakfast and lunch.

Prerequisites

Although not strictly required, it is helpful if participants read the book Innovation Games®: Creating Breakthrough Products Through Collaborative Play before the course.

Instructor:

The Innovation Games® Company has certified a select group of talented and knowledgeable industry leaders as Innovation Games® Qualified Instructors. Their decades of real-world experience in wide range of industries ensures our courses give you the practical, hands-on education you need to put Innovation Games to work the moment you’re back in the office.   The Qualified Instructor for this workshop, Jeff Brantley, is a seasoned Product Manager, Marketer, Entrepreneur, and Agile Coach.  Jeff is a regular presenter at Product Camps where he shares his passion for building great products.  He has helped enterprises, small businesses, and non-profit organizations better understand how to leverage these tools to tap into the creativity within their own employees, partners, and customers.  Come along for the ride and you will surely enjoy it!


 

 

 

Have questions about Innovation Games(r) for Customer Understanding - Dallas? Contact Innovation Games training with Jeff Brantley/John Heintz

When & Where


Dallas, TX
Specific address to be confirmed based upon attendees' proximity as much as possible


Tuesday, August 16, 2011 at 8:30 AM - Wednesday, August 17, 2011 at 5:00 PM (CDT)


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Organizer

Innovation Games training with Jeff Brantley/John Heintz

Jeff Brantley is an unapologetic "product-guy" and game player. Jeff has been in product leadership, sales, and marketing roles since the early 90s and most recently consults with organizations as an Agile product manager, coach, game facilitator and market researcher. LinkedIn

Jeff is a certified facilitator and qualified instructor of Innovation Games(r), and as you can imagine, he says things like: "I like to have fun, and work does not have to be so much work! You can use games as part of your ongoing product and marketing activities for fun and profit!"

John is an experienced agile manager, particularly in lean and kanban.  John has coached large and small teams and once coached a 100 person lean/agile game studio. helping the organization increase its throughput of game features per month while coordinating cross-team cmmunication paths, resulting in a doubling of features in one year. 

Innovation Games (in-person or online) can be applied to many different situations including: market research; team buiding; sales training; project planning and prioritization; portfolio planning and roadmapping; and of course brainstorming.  

Games work at home. Games work at work.  Why not play games to help you do serious work in a more relaxed and fun context, while at the same time getting people REALLY engaged with you? 

Don't talk AT them with powerpoint... Engage WITH them using games!

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