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Innovating in Customer Acquisition, Featuring Sarah Stockdale

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Venture13

739 D'Arcy Street

Cobourg, ON K9A 0G1

Canada

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THE OPPORTUNITY

Northumberland CFDC is offering this exceptional opportunity to reground your technology startup in customer acquisition. This is a reframing exercise. Our objective here is to help you shift your mindset to a customer orientation (even if your startup is at the pre-commercial stage). Join us for this one-day interactive workshop at Venture13!




MAIN AGENDA

  1. 9:00 AM Arrival and Registration. Continental breakfast will be served.
  2. 9:30 AM Customer Acquisition Training. A presentation by Chris Gillis entitled "Innovating in Customer Acquisition for Tech Startups." This will be a group session taking place in the lecture hall covering the best and most effective customer acquisition strategies curated especially for technology entrepreneurs.
  3. 11:30 AM Lunch.
  4. 1:00 PM Keynote Speaker Sarah Stockdale. We're back in the Innovation Commons at 1:00 for our Keynote Speaker Sarah Stockdale, Founder & CEO of Valkerie, with a special introduction by entrepreneur and MP for Northumberland-Peterborough South, Kim Rudd.




MENTORING ADD-ON


AVAILABLE EXCLUSIVELY FOR N1M ROUND 2 STARTUPS (requires password).


2:30 - 4:30 PM. Sign up for an interactive coaching session with an expert N1M mentor to re-ground your startup in customer acquisition! Private meetings will be held in various flex offices in the V13 VentureZone. Sign up now as this opportunity is limited 20 sessions on a first-come-first-served basis.

Click here to secure your spot.




CONNECT WITH THE UXR LAB


Our event partner (the UXR Lab at UOIT) will be on hand to help your startup understand how to optimize user experience through applied user research. Connect with Pejman Mirza-Babaei from the University of Ontario Institute of Technology, Faculty of Business and Information Technology, to explore how you can partner for success.


AVAILABLE THROUGHOUT THE DAY!





Headshot of Sarah Stockdale


Our Featured Speaker: Sarah Stockdale

Sarah Stockdale is the Founder & CEO of Valkerie, a boutique growth consultancy for startups and innovation focused companies. Valkerie specializes in Growth Marketing, Product Marketing, User Acquisition, as well as Ambassador and Influencer Marketing. A growth veteran, with 7 years of experience in growing and scaling early stage technology companies, Sarah has worked at venture-backed companies out of Toronto and Silicon Valley, and has grown startups from scratch as well as led large growth teams. Sarah is also a comedian, emcee and frequent moderator. She has spoken and taught at universities, colleges, and conferences across Canada including TEDx Wilfrid Laurier University and has been featured on as a tech expert on The CBC and CTV.


Our Knowledge Lead: Chris Gillis

Chris Gillis P. Eng is an entrepreneur, venture catalyst and Manager, Applied Research and Business Development at Durham College. As a community innovation partner at Venture13, Chris provides startups and innovative SMEs with insights, connections and strategies to optimize their success.


Advisors

  • Noureddin Chahrour, Founder & CEO of Adrenalease
  • Andrea Kennedy, Founder & Chief Strategist, Spread Your Word Marketing Group
  • Ali Hirji, Project and Research Lead, Durham College AI Hub
  • Braden Kemp, Director of Operations at National ProStaff
  • Sherry Colbourne, CEO of Spark Centre
  • Brad Cressman, Digital marketing executive
  • Jon Hill, Founder & CEO of BigClic
  • Rick Holmes, Chairman, Northumberland CFDC, CEO at Holmes & Brakel
  • John Hayden, Venture Catalyst at Northumberland CFDC
  • Erika Seggie, Marketing and Communications, Northumberland CFDC




Brought to you by Northumberland CFDC in partnership with Durham College and Venture13, with the support of FedDev Ontario.

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Venture13

739 D'Arcy Street

Cobourg, ON K9A 0G1

Canada

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