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Innovate With Nature - Brazil expedition

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Fazenda Serrinha

Serrinha, Bragança Paulista, State of Sao Paulo


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Refunds up to 30 days before event

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BRAZIL - DECEMBER 7th to 10th 2018 :

>>> Early bird tickets until October 15th

Imagine spending 4 days of expedition in the biggest country in Latin America: Brazil. You will immerse yourself in nature and get deeper into the beautiful innovations of this ecosystem. You may find inspiration for your next design but also change the way you live as a whole. Are you ready to fully immerse yourself in nature? We promise this experience will transform you, for the better!


Imagine learning from nature to come up with new, sustainable and highly efficient solutions in areas like transport, energy, sheltering or packaging, and even communication and management.

You will learn incredible strategies and solutions around how nature masters movement, on the ground, on water or in the air. You will also discover beautiful solutions for energy harvesting, storage and distribution from plants and birds. You will also be amazed by smart natural packaging and sheltering solutions from insects and animals. And finally wonder at collaborative communication strategies that insects or birds implemented to hunt, organize and survive in this region.

All of these great insights could be useful to build the masterplan for your next innovation whether you work as an engineer, designer or in strategy in your company.

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You will be exploring the surroundings of Fazenda Serrinha, one of the most beautiful places near Sao Paulo, and learning from nature by observing it with local biologists and naturalists. You will also be guided throughout this journey by our fantastic team of facilitators who will equip you with tools and knowledge to better tackle the challenges your business faces.

You will be learning by doing, putting new techniques into practice to design new solutions with the help of special tools such as the Circulab. Notions from design thinking, biomimicry and the circular economy will be taught and put daily into practice to improve your learnings outcomes.

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For companies this training represents a fantastic opportunity to stimulate the creativity of their employees, have them think in a more holistic way and improve their problem solving skills with new techniques.


We will establish our camp base at Fazenda Serrinha in the northeastern part of Trinidad.

Mornings will be moments dedicated for outdoor activities and exploration of nature with biologists where you will learn incredible engineering from birds, insects, plants, fish and mammals.

Afternoons will be dedicated to analyzing, relating and benchmarking for solutions to human problems related to human challenges. This could also be complemented with deeper exploration of nature outside if needed. Inspiration from the natural way of reacting to stress, constraints and unpredictability will help participants to reflect on how to implement new management and functional modes.

Evenings will be dedicated to contextualizing with a series of games and prototyping tools in order to bring your ideas to life as much as possible.

This program is dedicated to give you easy access to nature as a tremendous source of inspiration in your work (and also for your life in general). Expect to be surprised and amazed by nature's incredible sustainable and efficient strategies. You will also learn process and methodology to innovate with nature when you come back home.

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You will be given a note book in order to make links between everything you see and hear and your leadership style and your team management and organization. You strongly recommend you keep it on you at any time.

We will all arrive on Friday morning from the city of Sao Paulo to the small eco lodge called Fazenda Serrinha.

Arriving in the lodge we will unpack and give you some introduction for the workshop to come and explain basics concepts of biomimicry that we will use during these 4 days together.

The late afternoon and evening will be dedicated for some time outside, followed by a walk to see sunset and organize a dinner outside (if weather conditions allow to).

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We will start this day by giving you instruction about your first challenge and group you in a first team as well. Each day is dedicated to a new challenge. Also you will change teams each day so you can connect and work with everybody during these days together.

Will we start our morning walk outside with an energizing game to open your 5 senses. We will then stay outside for about 2 hours with a biologist. We want you to explore the local context and the living species out there that developed interesting strategies related to your challenges.

Back at our camp base, we will have lunch altogether and start gathering, commenting and analyzing our first insights in teams.

The evening will be the time for contextualizing and reflecting on your first discoveries and solutions.

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During this day, there will be on option to have a tour on your own in the morning.

We will continue working on our challenges just before having lunch together.

In the afternoon we have imagine a series of exercises in the Oca xinguana followed by walks outside later in the evening.



During this last day, we will be closing our challenges and enjoy more the surroundings of Fazenda Serrinha and free time for you to rest. We will have a last lunch and prepare for departure around 2pm.

We truly believe you will enjoy every moment of this great expedition we've planned for you. And we know that you will come back home with plenty of new insights from nature, new tools and methodologies to use in your company to innovate with nature in mind.

We can't wait to have you on board with us!



Nicolas Buttin is the co-founder of Wiithaa, a design and innovation agency focusing on circular economy. Clients include L’Oréal, IKEA, Danone, Nespresso, AXA, Bouygues, Orange and Suez. He is also the co-founder of the Circulab methodology which purpose is to activate the circular economy for companies. Circulab is now a global network of trained certified consultants (more than 50 people on all continents). Nicolas is the co-author of the book 'Activate the circular economy' (in French, soon available in English) released in 2015. He is also a speaker at various global conferences including TEDx where he talked about how to reconnect with nature. Nicolas has been teaching design and economy for many years in business and design schools as well as engineering and political sciences institutions like SciencesPo. Nicolas is graduated from Celsa in Paris and also owns a post-graduate in Design Management from the University of the Arts London. He is a specialist on design thinking innovation methodology theorized in Stanford where he has been coaching yearly projects from ME310 international program ( Nicolas helps companies turn big ideas into tangible products and services by running collaborative workshops based on business games and rapid prototyping. He also accompanies businesses on the design and implementation of such innovations. Nicolas has always been a nature lover, sustainability advocate and open-source believer. He started to specialize in biomimicry by co-designing a game on the best cases of biomimicry: Biomimicards (freely available online), before developing the Circulab, which is also inspired by nature’s resilience and cost effectiveness. Nicolas is living and working in Paris.

Giane Brocco is the Founder of Biomimicry Brasil (consulting representative of Biomimicry 3.8 in Brazil). One of the pioneers in bringing Biomimicry to Brazil. Develops sustainable and innovative business and projects using biomimicry. She has a Master in Production and Systems Engineering, is certified Biomimicry Specialist by Biomimicry 3.8 (USA), and B.Sc. in Production and Mechanical Engineering. In addition, she studied Leadership for Transition at Schumacher College (London and Brazil). She has already held several workshops, courses and lectures in Brazil and around the world. Among the projects developed in the area of Biomimicry is a new sustainable process of cold injection with UV light, Industrial Environmental Indicators based on the Sequoias, and a sensory labyrinth based on the super senses of the animals.

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Fazenda Serrinha

Serrinha, Bragança Paulista, State of Sao Paulo


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Refund Policy

Refunds up to 30 days before event

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