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Gaynor Entrepreneurship Lab

651 N. Shaw Ln

Rm. M025 Business Pavilion

East Lansing, East Lansing 48824

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Innovate State is a collaboration between the Burgess Institute for Entrepreneurship & Innovation and the MSU Innovation Center.

Hosted in the Gaynor Entrepreneurship Lab, Innovate State welcomes successful Spartan alumni back to campus for a fireside chat. Guests share their perspectives on everything from launching start-ups to experiencing success and failure to building dynamic and nurturing work cultures.

Join us for Innovate State with Lucinda Wright on Wed., March 11 at 6 p.m. in the Gaynor Entrepreneurship Lab. Space is limited to 150!



Having both an MBA and a BA from Michigan State University, Lucinda Wright has not only been an innovator here in East Lansing but across the country as a whole. Wright has been awarded the Excellence in Marketing award from Michigan State University, an Effie award for excellence in advertising and has received the Top 20 Best New Frozen Products of the Year from Supermarket Review. Before this, Wright led the innovation, strategy, marketing and sales practices at JPG Resources, a company that supports start-up companies and young, accelerated growth brands in the food & beverage industry as well as serving as the Director of Private Brand Foods Product Development for Meijer. Additionally, she rose to the VP of Marketing at Kellogg Company and served in key leadership positions on large global brands as well as led the new product innovation team and played a key role in the acquisition of Kashi. Wright is currently leading the game-changing launch and expansion of Cask & Kettle’s line of craft-brewed cocktails. This brand has pioneered the creation of a new segment within the spirits industry (k-pod cocktails) and is, globally, first to market.

Find Lucinda on LinkedIn.


You can find the full list of Innovate State events here: https://entrepreneurship.msu.edu/innovate-state/

If you are interested in other entrepreneurial events at MSU, please go to the Burgess Institute for Entrepreneurship & Innovation's calendar: https://eship.msu.edu/calendar.

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Date and Time

Location

Gaynor Entrepreneurship Lab

651 N. Shaw Ln

Rm. M025 Business Pavilion

East Lansing, East Lansing 48824

View Map

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