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Inneractive - Fyber Breakfast Club Series London

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6th@Soho

33 Broadwick Street

London

W1F ODQ

United Kingdom

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Programmatic trading brought the promise of efficiency and scale. Yet, there are still many inefficiencies with programmatic. DSPs are seeing tremendous volume of redundant inventory, having to sift through a lot of noise to identify relevant audiences, while publishers are still hesitant to put their more premium inventory on programmatic channels for fear it will dilute their pricing.

How can we bring the promise of efficiency back to the realm of programmatic? What roles do technology vendors play? What is required from each part of the value chain in order to realize the potential of automation?

Join us for a unique interactive session about Making Programmatic Buying More Efficient featuring:

Rupert Staines, Managing Director International, RadiumOne

Joel Livesey, Director of Supply Partnerships, The Trade Desk

Dom Perkins, Head of Programmatic, Data and Video, Time Inc. (UK) Ltd

Antoine Argouges, Senior Product Lead, Badoo

Moderator: Paul Gubbins, Ad Tech Consultant

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8:30-9:00 Meet, mingle & munch

9:00-9:30 Round table discussion

9:30-10:30 Interactive panel discussion

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Date and Time

Location

6th@Soho

33 Broadwick Street

London

W1F ODQ

United Kingdom

View Map

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