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INN @ Temple: Business Intensive for Nonprofit News

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Temple University Center City Campus

1515 Market Street, Room 320

Philadelphia, PA 19102

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INN @ Temple: Business Intensive for Nonprofit News

Invest One Day. Prep for the Year.

Join INN at Temple University in Philadelphia on Oct. 3 for a special one-day business planning intensive for nonprofit news leaders. You’ll get training and coaching from top advisers in two key areas for nonprofit newsrooms: Audience development and sales.


Media adviser Tim Griggs and sponsorship sales experts from public media and independent nonprofits provide a day of training tailored to executive directors, development and revenue directors, COOs and audience engagement managers for nonprofit and independent media. The program is free to all INN members, thanks to generous support from the John S. and James L. Knight Foundation.

Session One: Audience Funnel Discipline.

An organizational approach to reach new readers, deepen engagement, and convert loyalists into paying supporters


  • Get out of the weeds: Learn about the importance of audience funnel discipline and why it's important to orient your whole operation around it

  • Learn how you can customize the funnel approach to your specific market/content/audiences

  • Learn how you can use a funnel approach to keep track of the metrics that matter – and ONLY those that matter -- and build scorecards to track your progress

Session Two​: Growing and Managing Sponsorship & Underwriting Sales

Sponsorship and underwriting sales are important and growing revenue streams for many nonprofit news organizations. ​We’re not talking programmatic advertising here, but developing sponsors around the kind of high-value, targeted audiences that nonprofit newsrooms can generate. Join us to learn the key success factors for effective underwriting and sponsorship programs:

  • The role of your marketing plan in developing a underwriting/sponsorship program

  • How to assess the revenue potential of your website and other products

  • How to hire a sales/business dev person, and what kind of sales management works? (Hint: it’s a lot different than newsroom management)


Presenters: INN member panel led by Kirk Nelson, founding partner, Market Enginuity.

Panelists:

Ariella Cohen, Editor-in-Chief, NextCity

Tom Laskawy, Publisher, FERN

Emily Ramshaw, Editor, Texas Tribune

Sally Waterman, Director of Advertising and Sponsorship, MinnPost





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Date and Time

Location

Temple University Center City Campus

1515 Market Street, Room 320

Philadelphia, PA 19102

View Map

Refund Policy

No Refunds

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