INN Business Intensive: Audience Development - Texas Tribune
Event Information
Description
INN BUSINESS INTENSIVE
Join the Institute for Nonprofit News for its annual fall business intensive, jam-packed with best practices on audience development from industry experts Tim Griggs and Shannan Bowen. Day One features a full-day session filled with lectures, discussions and exercises on the "audience funnel." Day Two offers you two tracks that build on what you learned in Day One. Leave with practical takeaways to instill in your newsroom.
Sign up now. Limited space available.
DAY ONE
Tuesday, September 11, 2018
9:00 a.m. - 4:00 p.m.
WORKSHOP: STRATEGY AND TACTICS FOR NONPROFIT NEWS AUDIENCE DEVELOPMENT
Audience development experts Tim Griggs and Shannan Bowen bring you strategic guidance on the "audience-funnel discipline" — aka, how to get 'em to come, get 'em to stay, and get 'em to pay. Plus, tactics for how to be most effective managing each stage of the funnel: reaching new audiences, building loyalty, and converting loyalists into paying (and ongoing!) supporters. The session combines lecture, breakout discussions, small group and individual exercises. This is a workshop, so bring your most pressing issues and be prepared (with real data!) to share what's working — and what's not.
DAY TWO
Wednesday, September 12, 2018
Track A
TEXAS TRIBUNE TOUR AND LIGHTNING TALKS
Hear directly from one of INN's largest members and news pioneers about what works for creating and growing to one of the largest nonprofit news organizations in the country! Texas Tribune has 47 million users, 270 million pageviews and more than $7 million in annual income and has won more than 50 awards since it launched in 2009.
Tour Texas Tribune’s headquarters and hear directly from the organization's senior leaders about their strategies for success, including their approach to audience development. Get insight on their revenue-generation strategies, best practices for scaling up, tips for growing your events business and more! Leave with practical takeaways you can bring back to your newsroom.
9:30 a.m. Tour of Texas Tribune offices
9:45 a.m. Lightning Talks
10:30 a.m. Q&A with INN Members and discussion
11:15 a.m. End
Speakers
Evan Smith, CEO and co-founder
Emily Ramshaw, Editor-in-Chief
April Hinkle, Chief Revenue Officer
Terry Quinn, Chief Development Officer
Amanda Zimora, Chief Audience Officer
Agnes Varnum, Director of Events
Track A: $25 for INN members / $75 for non-members
- Workshop with Tim Griggs and Shannon Bowen
- Texas Tribune Tour and Lightning Talk
Track B
PRIVATE COACHING WITH TIM GRIGGS AND SHANNAN BOWEN
Have a particular set of challenges and need more individualized advice? Following Day 1’s audience development workshop, Tim and Shannan will be offering an opportunity to go even deeper on your organization’s particular set or challenges with one hour of private coaching. Get advice on whatever issues are most important to your organization right now. Examples could include:
- How to focus on metrics that actually matter
- How to better leverage social media
- How to build sticky email newsletters
- How to handle partnerships to cultivate lasting audiences.
Some private coaching time slots overlap with the Texas Tribune office tour and lightning talks, keep that in mind as you sign up for a one-hour time slot during registration.
Track B: $249 for INN members / $400 for non-members
- Workshop with Tim Griggs and Shannan Bowen
- Private coaching with Tim Griggs and Shannan Bowen (only seven spots available)
Limited travel funds are available for the Business Intensive. If you need financial support to attend please fill out the application here.
ABOUT THE TRAINERS
Tim Griggs is an independent consultant and advisor to media organizations, digital startups, and foundations. He focuses on helping organizations with entrepreneurship, revenue growth, sustainability, product development, consumer user experience and digital strategy. He’s also the Innovator in Residence at the Knight Center for Journalism in the Americas at the University of Texas at Austin. Previously, he was the publisher and chief operating officer for The Texas Tribune. During his tenure at the Tribune, he was the project leader for a 2014-2016 RJI Fellowship where he and a team piloted “growth hacking” (using a rapid test-and-learn technology approach to marketing) to spur digital audience growth. He was previously a product and strategy executive at The New York Times.
Shannan Bowen is currently a Lead Product Manager for News at McClatchy. She collaborates with newsroom leaders and journalists from McClatchy's 30 local news organizations to produce digital product strategies that engage audiences and build loyalty. This team of product managers focuses on platforms, newsletters, video, content management systems, content distribution, personalization and engagement with our products. Shannan has previously held other roles including Director of Audience Development at National Journal at Atlantic Media and Director of Audience Engagement for The Hill newspaper, both based in Washington DC.
Pop-up Session 1 p.m.- 3 p.m. Wednesday, Sept. 12
NEWSMATCH-POWERED AUDIENCE DEVELOPMENT
Jason Alcorn and Elizabeth Tilis will give a sneak peak at the national marketing campaign for NewsMatch 2018 and share ways you can leverage NewsMatch to meet your audience development and fundraising goals. The training will be highly practical and focused on how to find and leverage endorsements, get your work highlighted by the national campaign team, and tell a powerful visual story about nonprofit news to build your audience. See the proposed agenda:
NewsMatch Audience Development Workshop
If you've registered for either Track A or Track B you are automatically registered for this session.
Organizer Institute for Nonprofit News
Organizer of INN Business Intensive: Audience Development - Texas Tribune