Information Experts Small Business  Roundtable with DEFIANT ENTERPRISES

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Information Experts Small Business Roundtable with DEFIANT ENTERPRISES

An event for Small Business Owners to network, engage in current issues affecting business owners and a chance to build their community.

When and where

Date and time



About this event

Are you a Small Business Owner? Would you like to collaborate and engage with a community of other business owners?

Our roundtables feature speakers, business experts to educate and inform, pure networking to help build your business network, and discussions surrounding the pressing issues that small business owners face. We welcome small business owners from all States!


TOPIC: THE BIG “HUG!” How to add Guarantees, Promises, and Claims to Increase Conversion Rates

Thursday, February 16th at 4:00 PM ET

If you have great products or services and a compelling message, you may only need that last big hug to make your prospects feel safe with moving forward.

Remember, the most powerful emotional barrier when selling is the prospect's fear of loss. Said another way, spending their time, money, energy on YOU will result in a loss - which includes the loss of someone's job, business, clients, partners... To ease that fear that finds its way to the top of your throat, be prepared to give them a "hug" by communicating your guarantees, promises, and neutral value offers.


We welcome all small business owners from all industries to attend this no-cost monthly roundtable on the 3rd Thursday of the month.

Information Experts is a strategic-minded and tactically skilled full-service marketing communication agency. We are driven, thoughtful, and intent on making a difference to our clients’ businesses. Learn more