Digital transformation: The journey begins with IDW.
Profound and accelerating change is coming to the content world. New ways of thinking about content—how we create, manage, and deliver it—are required to take advantage of the fast-approaching artificial intelligence revolution. The traditional methods we have used to manage content for the past few decades are no longer sufficient. Content is a business asset that must be prepared with business goals, customer needs, and the requirements of technology in mind.
Enter Information Development World.
Information Development World (IDW) is the conference for technical, marketing, and product information managers—the folks responsible for managing the people, processes, and technologies involved in creating exceptional customer experiences with content. IDW takes place May 15-17 at the Quadrus Conference Center in Menlo Park, California, the heart of Silicon Valley venture-capital land.
There's nothing like IDW. Not even close.
IDW is an intimate, three-day, laser-focused, guided journey designed to prepare you for the coming artificial intelligence revolution. We bring together an impressive roster of knowledgable content professionals—innovators, artists, scientists, engineers, academics, and business leaders—in one big room and take you step-by-step through the topics that matter.
Shorter sessions. Laser-focused. No nonsense. No amateurs. No meaningless blabber.
What you will learn.
Your guided journey begins with a focus on the business activities, processes, competencies, and tools required to take full advantage of opportunities digital technologies provide us today and in the future. Each day has a particular focus and is divided into four bite-sized chunks, making it easy for you to have a-ha moments and identify next steps you'll need to improve to prepare your content for the future.
May 15, 2017—Digitial Transformation
- Changing the way we work
- Leveraging design thinking for content
- Mapping content to the customer journey
- Creating engaging and memorable content
May 16, 2017—Thinking Strategically
- Developing a content strategy
- Creating value for company and customers
- Connecting content to those who need it
- Implementing and maintaining governance
May 17, 2017—Innovation and Disruption
- Overcoming the status quo
- Leveraging machine learning
- Understanding artificial intelligence
- Making content cognitive
Who should attend?
IDW is designed to serve the needs the people who plan, create, design, manage, translate, prepare, and deliver content to the prospects, customers, systems, devices and other machines that need it. The conference will be particularly valuable for those whose job it is to create exceptional customer experiences with content.
Questions or concerns?
Got questions? Email firstname.lastname@example.org.