Actions and Detail Panel
Info Session - TRG Community Network: Atlanta
Wed, April 12, 2017, 10:00 AM – 12:00 PM EDT
TRG is building a Community Network in Atlanta, and you're invited to get in on the ground floor! Join this exploratory session and learn how the new program will help grow Atlanta arts audiences for organizations small and large. We'll outline the concept and capabilities of the software, including a live demo, and cover case studies about how this program is impacting arts communities in 22 other markets around the United States and Canada.
Who should attend this session?
We recommend that executives attend the first hour, to understand the big-picture concepts of a Community Network. Marketing and Development senior staff and others should plan to attend the entire presentation, to gain a practical understanding of how the program could positively impact your bottom line.
What is a Community Network?
Using the powerful, new TRG Data Center software service, the Community Network will combine and standardize audience data from all participating organizations, compiling it in one powerful place for list-building and market research. When you upload your patron data, TRG appends it weekly with over 200 consumer demographic variables and runs it through NCOA hygiene quarterly. With clean, ready-to-use data, you can…
Research your patrons
-Find out which local arts events your patrons attend around town, so you can identify the best peer organizations for trading or collaboration
-Run demographic reports on any group of patrons or donors, to identify characteristics like net worth, ethnicity, children, age, interests, and more
-Study the combined prospect pool of all local arts patrons to see multi-buying behavior, crossover, and demographics across the entire community
Build targeted direct mail campaigns
-Define your key market segments with start-up counsel from TRG’s experts, so you can speak to your patrons in ways that increase their loyalty
-Target your campaigns by patron multi-buying behavior, geography (city, state, zip, county or SCF), or demographic variables* (additional fees apply)
-Build acquisition campaigns using trade data from peers (approval required)
-Integrate data from as many ticketing or donor systems as you like, all combined in one holistic view of your patron base
Trade patron data in a secure, permission-based environment
-Browse an online catalogue of segments available from peer organizations
-Request and approve/deny trade segments through an email-integrated interface
-Send files directly to your mail house via an easy file download process
Save money at the mail house
-TRG Data Center performs merge/purge, suppression, address standardization and NCOA hygiene at no additional charge.
-Mail houses download your lists directly from Data Center, ready to use.