Methods of Brand Positioning in Getting People to Buy What You're Selling
Influence in the Digital Space
This seminar will explore the art of human influence. It is time to increase the odds of successfully selling your products or services.
We will discuss a few basic definitions so that we are all on the same page.
We will uncover the communications of motivating interest in three basic steps of social, validation and, differentiation.
We will take a live online look at some websites to analyze decisions the designers and developers have made. Then we will take a look at a website of your own choice and perform a similar analysis.