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Increasing Sales Through Smart Marketing

First Ascent and Enterprise Support Alliance

Thursday, 20 June 2019 at 10:00 - Friday, 21 June 2019 at 16:00 (BST)

Increasing Sales Through Smart Marketing

Registration Information

Type End Quantity
Increasing Sales Through Smart Marketing 20 Jun 2019 Free  

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Event Details

This workshop costs £2,000, but is free to eligible businesses. You do not need to attend both days, just select when registering.

It will cover market research, branding, PR and communication, the customer journey, digital marketing and other key marketing tools and techniques.

You will leave with a bespoke Marketing Plan for your business.

The workshop will begin at 10am and finish at 4pm each day. Lunch and refreshments will be provided.

Testimonials for our workshops

"Helpful, engaging, personalised and inspiring."

"An informative and extremly valuable experience"

Who should attend?

  • Established businesses based in the Essex Local Authority area.

Workshop Content: Day 1

Key Marketing Tools and Techniques 

  • Key Marketing Principles.
  • Defining your target customers and market.
  • The importance of market research & types of research.
  • The value of Agile development versus traditional research.
  • The 5 P’s of a marketing strategy and plan, and the essentials of each “P”.
  • The importance of branding.
  • Communication techniques, advertising, PR and digital marketing.

Workshop Content: Day 2

Creating an Effective Marketing Plan

  • Creating an outline 12-month marketing plan for own business.
  • Setting objectives.
  • Focussing on the fundamentals: brand, website, customer journey.
  • Deciding the approach to the 5 P’s for own business.
  • Summarising the learning and activities into a concise “12 Month Marketing Plan” for own business.

General Information

This workshop is being run by First Ascent Ltd and Enterprise Support Alliance Ltd on behalf of the South East Business Boost programme and is free of charge to eligible businesses and individuals.

If you are unable to attend both days, or would like to attend one day only, please contact us and we can arrange this for you.  

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The South East Business Boost Programme has been part funded by the European Regional Development Fund 2014-20. It is a partnership between Southend-on-Sea Borough Council, Essex County Council, Kent County Council, East Sussex County Council and Thurrock Council.

For details of how we collect and process your personal data please read our privacy policy -

Do you have questions about Increasing Sales Through Smart Marketing? Contact First Ascent and Enterprise Support Alliance

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When & Where

Rayleigh Town Council, The Pavilion
King George V Playing Field,
Bull Lane
SS6 8JD Rayleigh
United Kingdom

Thursday, 20 June 2019 at 10:00 - Friday, 21 June 2019 at 16:00 (BST)

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