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Increasing Profits and Social Impact from the Inside Out - Cross Sector Tab...

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Las Palomas Restaurant-Bar

3201 Bee Caves Road, Suite 122

Austin, TX 78746

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Five Secrets To Maximize Your Marketing For Social Impact! with Kim Carpenter

When companies try to be everything to everyone, they don't stand out. They're not memorable. They don’t make an impact. Those who want to connect with their customers need to meet them where they are. In today's world, it's not enough for you to sell a product or service. Customers are expecting you to take a position on social and political issues in order to earn their business and loyalty. Cone Communications published a study that showed, “63% of American consumers were looking to businesses to take the lead on social and environmental change.” More than half, a total 56 percent, of Generation Z consider themselves socially-conscious and more than 50 percent report knowing a brand is socially-conscious influences their purchasing decisions. So, are you making an impact or playing it safe?

About Kim- Kim Carpenter is the Founder of World Changing Women, where she helps women successfully grow businesses that make the world a better place. Her career began in 1996, leading accounts in New York City's top advertising and digital marketing agencies, where her client roster included The United Nations, MasterCard, Blue Shield, Nike, Pepsi and Office Max. Kim has mentored hundreds of entrepreneurs in how to create stand-out marketing strategies so they can exponentially grow their reach, revenue and impact.


Join our tribe of changemakers and companies setting the trend in conscious leadership as we share and collaborate about best practices in the social impact space.

This group of “Solutionaries” challenge conventional wisdom daily for ways they can increase their bottom line while they leave a positive imprint on their communities and the world.

Cross Sector Institute (CSI) is committed to helping companies succeed in the new business world of corporate accountability and social impact. CSI helps companies bolster their communities by creating and executing on a social impact strategy—building a competitive advantage and driving revenue while they make a difference in the world around them.


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Location

Las Palomas Restaurant-Bar

3201 Bee Caves Road, Suite 122

Austin, TX 78746

View Map

Refund Policy

Refunds up to 1 day before event

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