Incorporating Eye Tracking in UX Research to Inform Design Decisions

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Eye tracking is a unique technology that allows researchers to study eye movements to better understand how people perceive information. One strength of eye tracking is that it allows researchers to collect feedback passively. Most other methods of evaluation and testing – like interviews and focus groups – involve an interviewer asking about reactions, which can introduce error into the evaluation.

In this one-hour online class, Jen RB will discuss what eye tracking adds to UX Research, above and beyond what other typical research methods provide, and she will discuss when it is not appropriate to use eye tracking. She will use real-world examples from her research, including work from Facebook, Instagram, Nielsen and the US Census Bureau to demonstrate where eye tracking has been used to inform design. She will discuss how to get started with your first eye-tracking study and what types of analysis are best in a fast-paced environment.

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