About the event:
There is no better time to connect with a customer than when they are actively looking for information about the products and services your business provides. Drawing your target customer to your brand is known as inbound marketing, and it takes many forms. Some will naturally be more effective for your business than others. In this highly interactive workshop, you'll learn and practice some techniques that will allow your company to make it easier for your customers to find you. Come prepared to discuss your business and your target market and dive into some strategies that can help your business thrive.
About the instructor:
Scott Cooney (MS, MBA) is a McGraw-Hill published author in sustainable business, a former adjunct professor in the MBA program at the University of Hawaii and a five-time eco-entrepreneur who has focused a career building companies that make a positive impact in the world. Some media companies (e.g., Buzzfeed) use a huge influx of cash from an outside investor to promote their content and try to gain traction, but the inbound techniques you'll learn in this workshop are effective and inexpensive. Scott founded Sustainable Enterprises Media in 2010, and without any financial investment, built it up to be the world's most widely read renewable energy news platform with 3.5 million monthly readers. The company is frequently cited by other media as an expert source in clean tech, including NPR, the New York Times and more, and articles have been retweeted by Brad Pitt, Al Gore, Leo DiCaprio and many other climate champions. See more at www.CleanTechnica.com and www.ImportantMedia.org.
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