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Inbound & ABM – Friends or Foes?

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HubSpot

2 Canal Park

1st Floor

Cambridge, MA 02141

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Inbound and Account Based Marketing (ABM) have often been positioned by vendors as at odds with each other. In reality, both strategies can work well together to help you achieve your goals.

Join us in welcoming Zak Pines, VP of Marketing at Bedrock Data, as we get to the truth about Inbound and ABM from the Boston HubSpot User Group’s perspective. Zak is a longtime practitioner of both and he’ll share his viewpoint including:

  • Why Inbound and ABM sometimes get positioned as enemies

  • Ten truths about Inbound and ABM

  • Five ways to get Inbound and ABM working together for real results

Plus, we’ll get perspective from the audience on who’s focusing on one or both and the lessons learned.


Zak Pines is VP, Marketing at Bedrock Data, where he aligns with sales & product teams to drive revenue growth. His background spans the intersection of integrated sales & marketing and technology for the last two decades.

Zak developed Omnicom Group’s first marketing automation practice at LiveTechnology in the 2000s, and then later becoming one of the first Marketo services partners in 2010. Zak has also developed the first NBA analytics & data mining products for IBM, ran global demand generation at Ipswitch and runs the blog www.MoneyballMarketer.com.

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Date and Time

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HubSpot

2 Canal Park

1st Floor

Cambridge, MA 02141

View Map

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