In the Donor's Mind: The Science of Giving

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Courtyard by Marriott Akron Downtown

41 Furnace Street

Akron, OH 44308

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Dramatically Improve Your Fundraising Success

Presented by Daniel Mansoor- Founder, Good Works Group

What do behavioral economics and psychology teach us about donor motivation? Going beyond strategy, tactics and anecdotes, academic research and studies take us inside the donor’s mind, revealing the science behind charitable giving decisions.

With this knowledge, fundraisers have better tools for motivating donors to give to their organization, give more, and give more regularly. Find out how to use this evidence-based research to implement new creative approaches to your work in cultivating, securing and stewarding your donors and prospects.




Daniel Mansoor is a 30-year veteran of the nonprofit industry. He began his development career at Cornell University, where he earned a BS and MBA. Mansoor is founder of GoodWorks Group, a nonprofit consultancy and philanthropy advisory firm for national and international clients. He recently served as Chief Philanthropy Officer at United Way of Greater Cleveland. Mansoor is a recognized coach, trainer and presenter on a variety of topics including major gift solicitation, creativity and design in fundraising, the science of giving, and board effectiveness.


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Courtyard by Marriott Akron Downtown

41 Furnace Street

Akron, OH 44308

View Map

Refund Policy

Refunds up to 7 days before event

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