$795 – $895

Multiple Dates

Improving Your Franchise Development Process

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Sheraton Suites Houston Near The Galleria

2400 West Loop South

Houston, TX 77027

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Benefit of This Seminar:

This seminar is designed to help you grant franchises to qualified individuals and groups who believe they can achieve their personal and business goals by becoming your Franchisee/ Strategic-Partner.


Morning Sessions

• Generating & Qualifying Inquiries & Leads

  • 6 Steps to complete prior to Marketing the franchise

  • 12 Qualifying Questions to use with leads

  • Website design

  • Participants’ Websites Evaluated

  • Lead Tracking

  • Scripts

  • Closing on the first call

  • Strategies for spending your lead generation budget

  • Using PR, SEO, PPC, & Social Marketing

  • Franchise Expos

  • Deciding markets of highest opportunity

  • How to define the profile of a qualified lead

  • Sources for locating the qualified leads

  • Strategies for getting leads to respond

• Turning leads into candidates – How to qualify

  • 12 Key elements in the Recruit System

  • The 5 Question Close

  • Components of a successful “Qualifying Process”

  • Top 10 Reasons people join a franchise

  • Leveraging on-line tools

  • Candidate interaction

  • Actions to build trust & Rapport

Afternoon Sessions

• Turning Candidates into new franchisees [Helping people make a decision]

  • What the candidate must know and do to make a decision

  • What the franchisor must know and do to make a decision

  • What must be done together to make a decision

  • 16 Key influences on candidates

  • The importance of involvement & interactivity with candidates

  • How to use candidates’ emotions and motivations to close deals

  • How to make the FDD & Franchise Agreement helpful & positive

• Effective Processes, Tools & Techniques

  • What is Franchising? [Article]

  • Request For Information and Consideration

  • Decision Making Check List

  • Personal Goals Drive Business Goals

  • On-Site Experience

  • Discovery Day

  • FAQs

  • Face-to-Face Interview

  • FDD & Item 19

  • Testimonials

  • Culture; Mission, Vision

  • Brand: promise, promise, Purpose

• Wrap-up & Evaluations

The value you will leave with:

A Workshop Manual with sample forms, checklists, processes, and PowerPoint slides to be used later. These materials include a very valuable model for dealing with franchise development from initial inquiry to the close, signing of the Agreement and the transition to your Operations team.

Seminar Leaders:

Bob Gappa: Founder and CEO of Management 2000 has 35 years of experience working with individuals and companies developing personal skills and systems for improving their abilities to Close More Franchise Sales. Having worked with over 1,450 brands enables Bob to share many insights into what works and what doesn’t in franchising. Bob has been a franchisee of several concepts which brings an additional dimension to this seminar.

Andrew Erskine: A Vice President of Management 2000. Andy joined Management 2000 because he is an expert at developing successful marketing strategies and tactics involving; websites, SEO, digital marketing, public relations, Social Media, etc. and has helped many Brands improve their results in increasing the number of qualified leads clicking through on their websites. Andy has worked for several franchise Brands and brings a unique perspective from a team member’s view.

Fees Include:
• Morning Continental Breakfast
• Morning and afternoon refreshments
• A gourmet lunch
• Seminar materials designed by our experts to enhance your learning and the take away value of the day and include useful aids to increase your close rate.
• The ability to call our seminar leaders after the seminar if you have questions on how to use the materials and content covered during the session.

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Sheraton Suites Houston Near The Galleria

2400 West Loop South

Houston, TX 77027

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